Uncategorized Archives - Dynata

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By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what…

Sharbari Dey Manager Diversity & Inclusion Last quarter, Dynata adopted a 13-step strategy to make Diversity & Inclusion a priority for our business. Investing in this journey towards an increasingly diverse and inclusive future reflects our commitment to Diversity & Inclusion (D&I) as both a strategy to drive growth and an opportunity to foster the right culture for our organization. One of the first steps in this strategy was to establish a dedicated…

New Bain & Company research highlights eight themes for brands to consider as they define strategies for a world changed by COVID-19

During desperate times, you’ve got to make do with what – or whom – you have

We’ve announced a unique and exciting partnership and agreement with Hall & Partners to accelerate insights to market for greater agility in research and decision-making. Our data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is…

By: Jackie Lorch VP, Global Knowledge Management Around the world, businesses are cautiously reopening their doors to consumers. Our report, Global Consumer Trends COVID-19 Edition: The Reopening, looks at some of the hardest-hit sectors across 11 countries – including airlines, hotels, restaurants, public transportation, gyms and car-buying – through the eyes of more than 11,000…

By: Tiama Hanson-Drury EVP, Product Development Check out Part One – The Opportunity and Power of Choice Leverage consumer trends to re-image the target audience’s need, or use cases, for an established category Maintaining a real-time pulse on changing customer preferences, and rapidly innovating to redesign journeys and solutions tailored to those trends, will be…

By: Tiama Hanson-Drury EVP, Product Development Prior to COVID-19, brands were facing a world where customer choice ruled. Due to the proliferation of new brands across most major markets and increased accessibility to global brands, customer loyalty could not be taken for granted. COVID-19 has accelerated this challenge, with consumer buying habits forcibly upended, and…

By: Jackie Lorch Vice President, Global Knowledge Management As economic and social restrictions are lifted, the Coronavirus pandemic’s influence on  consumer behavior includes not only where we shop and what we buy, but how we pay. Our report, Global Consumer Trends COVID-19 Edition: The New Normal, explores these changes, including the acceleration of contactless payment…

By: Jackie Lorch Vice President of Global Knowledge Management Social, economic and health restrictions and lockdowns have changed so many facets of our daily lives, from how we consume entertainment to where we work and shop. Our Global Consumer Trends COVID-19 Edition: The New Normal explored many of these changes, including the advance of telemedicine…