By: Jackie Lorch VP, Global Knowledge Management Around the world, businesses are cautiously reopening their doors to consumers. Our report, Global Consumer Trends COVID-19 Edition: The Reopening, looks at some of the hardest-hit sectors across 11 countries – including airlines, hotels, restaurants, public transportation, gyms and car-buying – through the eyes of more than 11,000…
Month: June 2020
By: Jackie Lorch VP of Global Knowledge Management It’s been approximately six weeks since some countries – such as Germany – and US states – such as Florida and Georgia – began cautiously reopening non-essential services and sectors. For some, this means opening certain retail stores and restaurants with appropriate safety measures in place; for…
By: Tiama Hanson-Drury EVP, Product Development Check out Part One – The Opportunity and Power of Choice Leverage consumer trends to re-image the target audience’s need, or use cases, for an established category Maintaining a real-time pulse on changing customer preferences, and rapidly innovating to redesign journeys and solutions tailored to those trends, will be…
By: Tiama Hanson-Drury EVP, Product Development Prior to COVID-19, brands were facing a world where customer choice ruled. Due to the proliferation of new brands across most major markets and increased accessibility to global brands, customer loyalty could not be taken for granted. COVID-19 has accelerated this challenge, with consumer buying habits forcibly upended, and…
By: Jackie Lorch Vice President, Global Knowledge Management As economic and social restrictions are lifted, the Coronavirus pandemic’s influence on consumer behavior includes not only where we shop and what we buy, but how we pay. Our report, Global Consumer Trends COVID-19 Edition: The New Normal, explores these changes, including the acceleration of contactless payment…
By: Jackie Lorch Vice President of Global Knowledge Management Social, economic and health restrictions and lockdowns have changed so many facets of our daily lives, from how we consume entertainment to where we work and shop. Our Global Consumer Trends COVID-19 Edition: The New Normal explored many of these changes, including the advance of telemedicine…
COVID-19 and Elections Wave 2 — Findings from the TargetSmart + Dynata National Voter Insights Study
Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s…