Published: 9/30/2024 Nancy Ziser SVP, Sales Consulting & Investment (C&I) In market research, data quality is critical for making decisions that guide business strategies. A key metric in this domain is the Quality Score, which evaluates data integrity in surveys and other research methods by considering factors such as response completion rates, participant engagement, and…
Month: September 2024
Published: 9/30/2024 Emily Higgins Vice President, Ad Solutions I have one of the best jobs in market research. Every day, I partner with brands across a variety of industries to design research that helps them understand the effectiveness of their creative campaigns. Often, as we discuss the campaign’s goals, objectives, and timing, barriers to the…
Published: 9/9/2024 Samantha Spash Director, Sales, Dynata In the world of market research, accuracy is everything. Businesses rely on data-driven insights to shape their strategies, products, and marketing campaigns. However, the quality of these insights is dependent on the diversity of the sample population used in the research. Without a diverse sample, the results may…
Published: 9/9/2024 Craig Zurovsky Enterprise Sales Director, Dynata It has happened to every market research account leader – your team works tirelessly to execute a project and delivers an error-free, visually engaging report, on time with actionable insights. Your client thanks you and conveys that their stakeholders are happy with the insights and recommendations you…
Published: 9/9/2024 Mark Furuta Account Director, Dynata In the competitive landscape of market insights, outstanding customer service is not just a luxury—it’s a necessity. For vendors in this industry, delivering exceptional service can set us apart from competitors and build long-lasting client relationships. Here’s some ideas on how we can achieve excellence in customer service…