With social commerce sales growing globally, Havas Media Network partnered with Snapchat to explore how brands can break through the clutter..
Month: February 2024
Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these…
Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI). Carried on the back of the generative AI wave, AI was in just about everything this year —…