Havas Media Network uses complex, multimodal study to create meaningful social commerce experiences

To break through the noise, capture attention and convert

Complex multi-modal study surveyed over 28,500 people aged 13 to 34* who browse and/or purchase through social media platforms.

Results:

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    Research covered seven countries and three key social commerce verticals.

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    Findings linked across multiple stages of the study through recontacts and to Havas’s “Meaningful Brands” proprietary study.

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    Digital ethnography stage included a carefully constructed blend of tasks to build Next Gen’s ideal commerce experiences.

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