Data quality, verified

Rely on the industry’s most accurate consumer insights data for critical business decisions.

Quality Advantage

Our approach to delivering quality data provides customer benefits

Data reliability

Data reliability

Dynata boasts a 96% sample data acceptance rate. Dynata’s data rejection rates are 4%, while 15 – 20% of competitors’ data is rejected (3-5x Dynata’s rejection rate).

Labor Reduction

Labor Reduction

Dynata clients report an 85% reduction in time spent manually checking data.

Time Saving

Time Saving

Dynata clients that have used QualityScoreTM have seen a 40% reduction in manual, post-survey data reconciliations ensuring efficient field/no return to field. We get it right the first time.

Data quality starts at the source: Our panelists 

Data quality starts with respondent recruitment and authentication. We monitor and engage panelists at every step of the research journey, from sign-up to sampling through to the survey and reward redemption and have built a panel of 68+ million that spans 88 markets.

AI at the core - self-improving technology: our tech 

We’ve developed highly sophisticated ML-based fraud detection & scoring systems with tight integrations at each panelist touch point which span deduplication, bot prevention, recruitment quality management and AI-driven open-end evaluation. While many competitors tout quality systems – however they lack the holistic, end-to-end integration needed to be truly effective. Our systems deliver the highest data acceptance rates in the industry.

Here’s what clients are saying about Dynata 

“We trust Dynata with our most difficult projects because they have the people we need to reach, and their feasibility estimates are always accurate. We are never waiting for additional data.”

Awards & Accolades

Dynata has been recognized for outstanding quality by global institutions

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Connect with the team about our approach to data quality