DYNATA’S WORLD-CLASS QUALITY

The foundation of accurate insights
and better decision-making​


Trust your source

When the stakes are high only Dynata’s data quality is higher. Great business decisions are rooted in actionable information derived from high-quality data. Innovation, opportunity and growth all start with uncovering accurate insights that drive smarter decision-making and it all starts with the audience of people you need to survey. For Dynata, quality is reflected in the accuracy, reliability and timeliness that we deliver. By perfecting the art of human-powered data, Dynata ensures organizations can make sound decisions with the highest confidence.

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We focus on key components of quality


WE REACH THE RIGHT PEOPLE


Our global panel of nearly 70 million consumers and business professionals – is vetted, verified and the only first-party panel of its kind in our industry. We have a relationship with our members and can access the respondents you need from hard-to-reach audiences from pet owners to B2B respondents.
Click here to read our panel book.

OUR TOOLS


Our automated data-hygiene and anti-fraud technology solution, Quality Score(TM) uses machine learning to ensure survey data is always of the highest quality throughout every step of the respondent cycle, from registration to in-survey completion.

RESEARCH INSIGHTS YOU CAN TRUST


Our commitment to delivering the highest data quality is matched only by our commitment to providing you with the industry’s highest quality customer experience. Dynata’s Center of Excellence comprises seasoned internal teams of sample and survey design, methodology and research data professionals, all ready to help give you the upper hand.

COUNT ON US TO SUPPORT YOUR NEEDS – NO MATTER THE SIZE OR SCOPE


Our holistic approach, technology and flexible service models — ranging from no touch to high-touch — provide you with anytime access to the expert services and support needed to complete even the largest, most complex research projects. What’s more? You can rely on us to deliver – no matter how easy or complex your project.

We empower our clients with tools to ensure quality

Our goal is to deliver nothing but the highest quality data and our commitment doesn’t end with the tools we use. We’ve created a survey scoring system that helps customers evaluate the performance of each survey they conduct to identify those approaches that worked the best and those that should be discarded. By informing and educating our customer research teams about the key drivers survey engagement and how their studies perform on these key drivers, Dynata can provide better, more prescriptive guidance.

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