Dynata’s World-Class Quality - Dynata


The foundation of accurate insights
and better decision-making​

Dynata Data Quality Advantage

Innovation, opportunity and growth all start with uncovering the accurate insights that drive smarter decision-making. Those insights come from real people, engaged and ready to respond, delivering data you can trust and providing the foundation for accurate insights and better decision-making.

Our global reach includes more than 62 million consumers and business professionals – vetted, verified and fully permissioned with billions of data points. Our advanced techniques for hard-to-reach audiences ensure we can find the right people, from asking people to describe their job in their own words to leveraging machine learning to sort them into relevant categories and confirming their identity via publicly available information about professional credentials.

Our proprietary verification and identification practices leverage our expertise and innovative technology solutions throughout every step of the sample process


Dynata leverages well-known industry-established tools from Imperium, RegGuard, Real MailTM, Verity and Relevant controls, device and IP anomaly and reputation checks, plus open-end engagement tests analyzed via machine learning, use multiple data points to confirm identity and look for unlikely patterns


Digital fingerprinting, geo location clues and a second round of the checks used at enrollment confirm identity and identify suspicious behavior


Encrypted end links, customer concern feedback links, and Imperium quality score; and a new quality management platform that evaluates performance and behavior inside the survey.

We’ve built and maintain trusted, ongoing relationships with these audiences, ensuring that - in a world more aware of privacy and authenticity - we can deliver the actual voice of the individual at scale to market researchers, marketers and advertisers.

The quality, richness and unparalleled reach of Dynata’s first-party data, connected to other sources and enabled an innovative technology-driven platform and 40-plus years of expertise, makes Dynata your trusted data partner throughout the marketing journey, from insights to activation to optimization.

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