Chobani Debuts New Yogurts & Drinks with Immunity-Supporting Probiotics
SOURCE: ASSOCIATED PRESS
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The power of first-party data
Innovation, opportunity and growth all start with uncovering the accurate insights that drive smarter decision-making. Those insights come from real people, engaged and ready to respond, delivering data you can trust and providing the foundation for accurate insights and better decision-making.
Dynata is the world’s largest first-party data company, with a global reach of more than 62 million consumers and business professionals, fully permissioned with billions of verified data points. In a post-cookie world, first-party data has never been more critical to ensure you can maintain the holistic understanding of your customers and their preferences, wants & needs.
Dynata has the industry’s highest-quality data, delivering the right mix of consumers, business professionals and hard-to-reach audiences. They are vetted and verified – real people with real opinions – available and accessible for your research needs. This is the foundation of the Dynata Platform, a full suite of services for insights, activation and measurement across the entire marketing journey.
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62+MILLION consumers & business professionals -
4 BILLION insights uncovered annually -
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6000 customers in all major industries
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How We’ve Helped Our Customers
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“We recently partnered with Dynata to understand the impact a microsite was having on customers’ engagement with the wider brand. Dynata’s solution allowed us to refine plans and content for the site itself, make more informed marketing decisions and further optimize an important touchpoint for our customers.”
Tom Coombes, Senior Research ManagerRead their story
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"Our new transformational collaboration with Dynata allows us to deliver to our clients an inspirational model fit for today's world, accelerating insights and making them actionable."
Vanella Jackson, Global CEORead their story
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"We were looking for a trusted data partner we could rely on to accelerate speed to market. Dynata delivered on these needs across all metrics and, as a true partner, brought forward innovative solutions and expertise powered by their high-quality data."
Mark Haseltine, Chief Product & Technology OfficerRead their story
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"Dynata's Reporting and Analytics solution has definitely allowed us to save time while giving us flexibility with the way we do data analysis, visualization and data sharing."
Eimear McGrath, Research DirectorRead their story
Powerful Data. Strong Solutions.
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SOURCE: ASSOCIATED PRESS
Why creative variety is integral to brand advertising
SOURCE: MARKETING INTERACTIVE
Amazon Primes for Another Happy Holiday and Prosperous New Year
SOURCE: BAIN & COMPANY
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