Air France-KLM evolves annual brand study
for richer, faster insights across 22 countries

To better inform decision-making and support business transformation

A single, centralized brand-performance portal — accessed through an automatic, user-friendly dashboard — saves time, effort and money.

Results:

Strengthened reputation of the client’s Customer & Market Insight team as the center of expertise in research
Teams could quickly and easily can spot trends, address issues and identify opportunities
Doubled the number of Air France-KLM stakeholders accessing the dashboard monthly