Virgin Media’s brand lift study optimizes their
microsite’s impact on customer engagement

To measure the moments that matter and develop deeper insights around key brand metrics

The study helped refine plans and content for the site, leading to more informed marketing decisions.

Results:

More effectively plan and budget, while continuing to provide customers with a unique user experience
Better understanding of the role the site plays in customers’ communication ecosystems
Identified which content and products are effective to promote on the site