Month: September 2022

Still—more than ever, perhaps—consumers seem to want it both ways: “My data privacy is super important to me, and I expect a personalized experience wherever I encounter your brand.”

The findings of “Selling Across Generations” reveal differences in how each generation searches for and purchases insurance, what they look for in an insurance carrier, their current coverages, the kinds of media they trust most, and how they currently engage with insurance agents.