By: Steven Millman SVP Research and Operations – Dynata Advertising Solutions The COVID-19 pandemic has brands questioning what messages are most effective, and which ones might do more harm than good. How can brands stay authentic and stand out in a competitive landscape where everyone is trying to maintain their relevance? And most importantly, how…
Month: May 2020
Dynata CEO Gary Laben joined NBC Bay Area again to share findings from the Global Consumer Trends COVID-19 Edition: The New Normal. Part 1: Changing trends in working from home, telemedicine and live entertainment. How do these behaviors vary across geographical area, and which are likely to stay following the pandemic? Part 2: How…
By: Jackie Lorch Vice President of Global Knowledge Management Alongside the dramatic changes in our daily lives brought on by the Coronavirus pandemic, our work lives have undergone a transformation as well. From where we “go to work” and how much we are getting done to how those unemployed during the pandemic plan to rejoin…
By: Jackie Lorch Vice President of Global Knowledge Management The COVID-19 pandemic has created drastic change in the world around us, causing an unprecedented shift in consumer behavior across all parts of our lives. Now, with many countries approaching or passing the peak of infection, we’re thinking about our “new normal” – but what…