Published: 05/02/2025
Sarah Howerton
Senior Account Director, Dynata
In today’s economic climate, there is increasing demand for quick insights with high-quality data.
Companies often aim to gather insights quickly to stay ahead of competitors and respond to market trends in real-time. However, prioritizing speed comes with its own set of challenges and considerations:
- Balancing Speed and Quality: While faster insights can be advantageous, sacrificing quality for speed can lead to inaccurate or incomplete data, which may harm decision-making.
- Technology and Automation: Tools like AI and automation have made it easier to conduct rapid surveys and analyze data efficiently. These technologies are often key to achieving speed without compromising too much on quality.
- Agility in Decision-Making: Speed in market research allows businesses to be more agile, adapting quickly to consumer needs and market changes.
- Context Matters: Not all projects benefit from speed. For strategic, long-term decisions, a more thorough and slower approach might yield better results.
Speed has become a significant priority in market research, especially in today’s fast-paced business environment.
Achieving deadlines without compromising data quality is a requirement to win the work with your end clients. Dynata’s teams are well-versed in quick-turn timelines, especially our Consulting and Investment vertical, experienced in providing the rapid, reliable insights necessary for Private Equity, Merger & Acquisition, and Due Diligence projects.
Working together to meet tighter timelines, we will walk through the tradeoffs and best practices for gaining in-depth insights quickly, such as:
- Surveys with <50 questions
- Surveys with moderate complexity and piping / skip logic
- Surveys with limited advanced analytic exercises
- Working directly with expert Survey Programming team for active engagement
Let Dynata help you meet client demand while ensuring confidence in the data. Reach out to us today!