Audience Activation | QSR
Challenge A leading Quick Service Restaurant (QSR) brand needed to reach consumers across highly targeted Designated Market Areas (DMAs) as…
Read MoreNew Balance and Dynata
Challenge New Balance, a global athletic footwear, apparel, and accessories company, was looking to improve its merchandising strategy and inform…
Read MoreBain & Company and Dynata
The Challenge Traditional consumer confidence indicators often lag behavior and are heavily influenced by news cycles and macro narratives. Bain…
Read MoreWinning on and off the court
The Challenge USTA New England, one of 17 regional branches of the U.S. Tennis Association, partnered with Dynata and Kinetica…
Read MoreWinning the Buy Now,Pay Later Battle
The Challenge A large payment provider, working with WPP, aimed to increase usage among consumers already engaged in competitors’ BNPL…
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