Case Studies & Testimonials - Dynata

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Measuring TV Ad Effectiveness for Political Advertising

Measuring TV Ad Effectiveness for Political Advertising

The Challenge Political advertisers must understand quickly and precisely how their ads resonate with voters in crowded, hyperlocal media markets….

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Measuring the Impact of Virgin Media’s Microsite on Brand Perception

The Challenge Virgin Media, one of the world’s largest TV and broadband providers, wanted to measure how engagement with its…

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“GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation

“GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation

Since its inception in 1974, the Illinois Lottery has been a cornerstone of Illinois culture. However, the brand faced a…

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Dynata and Comcast Advertising’s Effectv to bring to market the industry’s first local brand lift solution for political advertisers.

Political advertisers must swiftly and precisely measure the effectiveness of their TV ads within a complex, hyperlocal media landscape to…

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Powering Brand Lift Online for Virgin Media

The challenges Virgin Media, one of the world’s largest TV and broadband companies, wanted to identify how visiting their TV…

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Testimonials

Dynata consistently delivers a great blend of in-depth expertise and reliable execution. Their precise B2B targeting, data quality, rigorous research approach, and seamless project management have become critical to the success of our small business intelligence. This annual study empowers us to make data-driven decisions that enable us to support more small businesses across Europe.

Lynsey Verrillo

Head of Small Business Enablers Visa Europe

Our partnership with Dynata gave us the ability to rebuild our client’s segmentation within our own PII-based data stack, with bespoke variables. This gave us the ability to reach our high value audiences with relevant branded comms, which in turn lead to positive performance against our BAU – a testament to Dynata’s role in precision targeting.

George McMahon

Data Strategy Director at UM EMEA

Working with Dynata has empowered our small CMI team to conduct all types of research in-house that are close to agency level complexity. That’s quite hard to do without a partner that offers flexibility and a user-friendly DIY platform from which you can quickly build your surveys. There are very few providers that give us the same confidence in our survey data as Dynata.

Pieter Vanpaemel

Senior Insights Manager Edgard & Cooper

Since onboarding Dynata’s Reporting and Analytics solution, we have used it to run data analysis for all our studies as well as for DILO and we have been able to see the stark difference between Dynata and the software we were using prior to it. It has definitely allowed us to save time while giving us flexibility with the way we do data analysis, visualization and data sharing.

Eimear McGrath

Research Director, Midshare Ireland