“GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation
Since its inception in 1974, the Illinois Lottery has been a cornerstone of Illinois culture. However, the brand faced a…
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Dynata and Comcast Advertising’s Effectv to bring to market the industry’s first local brand lift solution for political advertisers.
Political advertisers must swiftly and precisely measure the effectiveness of their TV ads within a complex, hyperlocal media landscape to…
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Powering Brand Lift Online for Virgin Media
The challenges Virgin Media, one of the world’s largest TV and broadband companies, wanted to identify how visiting their TV…
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