Understanding your audience starts with survey data
You can’t reach, persuade, or grow an audience you don’t understand. Survey data is how you learn the “why” behind behavior; the attitudes, preferences, motivations, and intentions that behavior alone can’t tell you. Dynata’s first-party survey data comes from real, verified, fully permissioned people, not proxies or inferred profiles, creating a research-grade foundation for understanding who your audience is and what drives them. From there, you can enrich that foundation with your own customer data and trusted third-party signals for an even fuller, more actionable picture.
- Start with the source of truth: first-party survey responses from real, verified people.
- Learn the “why” behind behavior; attitudes, motivations, and intent you can’t infer from clicks or cookies.
- Build on a research-grade foundation you can enrich, segment, and activate with confidence.
Build audience understanding layer by layer
First-party survey data
Start with the foundation. Direct responses from real, verified people reveal the attitudes, motivations, and intent you can’t infer from behavior alone.
Add your own data
Bring in what you already know. Match survey insight to your first-party CRM records for a fuller picture of the people behind the data.
Enrich with third-party signals
Extend the picture with behavioral, transactional, financial, and lifestyle data from an extensive partner network for a multidimensional view.
Unlock deeper multifaceted insights from
your ideal audiences
Improve advertising
and marketing
ROI
Understand & leverage purchasing propensities
Connect survey data to verified transactional behavior
Identify new product marketing opportunities
How it works
Dynata goes beyond first-party data to understand and
target your respondents more holistically
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01
Enrich
Enrich general marketing research, segmentation, brand tracking and other survey work with behavioral, claimed and derived data sets from Dynata’s extensive third-party partner network or our first-party data set.
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02
Connect
Connect data to drive impact. Match against your proprietary CRM data – or the ad technology platform of your choice – to enhance targeting, compare customers and prospects, and activate insights as part of your larger marketing ecosystem.
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03
Activate
Activate through action and scale your target audience. Now that you’ve identified and enriched your segmentation, make it invaluable by using it as the seed for permission-based look-alike modeling to scale audiences for campaign activation.
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04
Measure
Measure and validate real people and real behaviors. Once your look-alike driven campaigns are live, measure their effectiveness by analyzing impact on brand lift or verifying views by your target audience to reinform research segmentation and media planning.
Data Enrichment partners
Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an inspirational model fit for today’s world, accelerating insights and making them actionable.
Hans Zijlstra,
Director CMI, KLM
Connect with the team
We’re here to help with a project, provide more information or answer
any questions you may have.