How Survey Design Shapes the Quality of Research Insights
Good survey data starts long before the first response comes in. It starts with the survey itself. While organizations often…
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AI in Market Research: A Perspective on Where Dynata and Our Industry Are Heading
Over the past year, AI has moved from an interesting concept to something that is actively reshaping how market research…
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Lately, I’ve been thinking a lot about “LEVELS.”
The idea is simple: every new level requires a different mindset. The approach that gets you here rarely gets you…
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Short-Form World, Long-Form Surveys: It’s Time for Research to Catch Up
Samantha Frommer | Director, Account Management We live in a short-form world. Quick videos, fast answers, instant everything. And yet,…
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NPS Score Calculation Explained: Formula, Examples, and What Counts as a Good Score
At a Glance Net Promoter Score (NPS) is one of the most widely used metrics in customer experience research. It…
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Net Promoter Score (NPS): What It Measures, What It Misses, and Why It Still Matters
At a Glance Few metrics have achieved the adoption of Net Promoter Score. Since its introduction in the early 2000s,…
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