The Insight Multiplier: How Transaction Data Elevates Modern Market Research
In today’s data-rich business environment, organizations have more opportunities than ever to understand their customers. While surveys, focus groups, and…
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Over the Wall: Why Brand Marketers Need Independent Measurement for Social Media
Key Takeaways The campaign wrapped. The platform numbers looked good. Impressions in the millions. Video completion rates above benchmark. The…
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Quality can’t be a black box: Understanding the tradeoffs behind data quality approaches
The challenge isn’t just removing bad respondents. It’s avoiding the removal of good ones. Data quality is an ever-present issue…
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How Survey Design Shapes the Quality of Research Insights
Good survey data starts long before the first response comes in. It starts with the survey itself. While organizations often…
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AI in Market Research: A Perspective on Where Dynata and Our Industry Are Heading
Over the past year, AI has moved from an interesting concept to something that is actively reshaping how market research…
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Lately, I’ve been thinking a lot about “LEVELS.”
The idea is simple: every new level requires a different mindset. The approach that gets you here rarely gets you…
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