Brand Tracking vs. Brand Lift: What’s the Difference and When to Use Each
Key Points Brand tracking and brand lift studies are both essential for interpreting consumer perceptions, but each is designed to…
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Why You Need Brand Lift Studies
Key Points Clicks, impressions, and conversions provide limited insight. Performance metrics show outcomes but do not explain why they occurred…
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The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Marketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
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Media Mix Optimization: How Media Buyers and Planners Can Use Brand Lift to Optimize Their Media Mix
Key Points: In today’s fragmented media landscape, effective media mix optimization requires more than just reaching audiences. Marketers must understand…
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Inventing a Way to Measure Sponsored Content
by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…
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