December 2025
The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Marketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
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December 2025
How Media Buyers and Planners Can Use Brand Lift to Optimize TheirMedia Mix
In today’s fragmented media landscape, the challenge for marketers isn’t just reaching audiences, it’s understanding what truly works. While performance…
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September 2025
Why you need Brand Lift Studies
You have launched a major ad campaign, and the numbers are rolling in: thousands of clicks, millions of impressions. So,…
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January 2018
Inventing a Way to Measure Sponsored Content
by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…
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