Global first-party panel

Global research panel: reach the right people, anywhere, anytime

Dynata’s global research panel gives you access to more than 70 million verified, deeply profiled,
first-party panelists across 82 countries. Use it to find the right respondents for your surveys,
including niche and hard-to-reach audiences.

Explore panel book

Global research panel: reach the right people, anywhere, anytime

benefits

First-party data has its benefits

Fast, flexible access to the right people.

We’ve built the industry’s largest, most source-diverse, 70-million-member, global, first-party panel—verified, deeply profiled, and continually engaged.

Real, validated panelists, not bots.

Our permission-based, first-party data is built on relationships with real people who entrust us with their information.

Audiences you can activate for targeting.

Use your survey data to create and activate precise, high-performing audience segments that drive results.

Research-grade quality:
96% data-acceptance rate.

96% data-acceptance rate means the responses you receive meet Dynata’s data accuracy standards.

Dynata can help. Here’s how.

How Dynata ensures panel data quality

Dynata invests in quality recruitment, panelist relationships, and fair compensation
to keep members engaged and retained.

Unmatched First‑Party Data Scale

Permission-based, research-grade data from 70M+ panelists and 125M+ completed surveys a year
Proven Respondent Accuracy

An industry-leading 96% data-acceptance rate
Neutronian NQI-Certified

Certified by Neutronian (NQI) for data quality and compliance
AI-Powered Fraud Detection

AI-powered fraud detection and multi-layered verification system ensure data integrity
Global Reach, Local Precision

Worldwide coverage with targeted sampling for niche audiences
Flexible Solutions

From self-service to fully managed, balancing cost with research-grade quality
45+ years of experience

Serving market research, corporate, media, and consulting firms. 80% of the Fortune 500 rely on Dynata

Reach niche and hard-to-reach audiences worldwide.

We offer unmatched feasibility and access to even the most niche or hard-to-reach audiences – anywhere in the world. Dynata’s panel includes B2B respondents and healthcare respondents.

Download our panel book

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Examples of Dynata profiles

Education

Household income

Employment status

Homeownership

Region

Political party

Voter history

Automotive ownership and intended purchase

Travel plans

Hobbies

Financial behaviors

Saving

Media use

Ailments

B2B: Healthcare profession

B2B: teachers

B2B: accountants

B2B: ITDM

HOW IT WORKS

Deep global data to better target your audience

647 average # of data points per respondent

Deep member profiles yield improved targeting.

175+ appended data points

Financial attributes, purchase data, lifestyle signals, and firmographics.

82 countries

We deeply profile our global panel to zero in on your relevant target audience.

How it works

Dynata goes beyond first-party data to understand and target your respondents more holistically.

01

First-party data.

Demographics, interests, behaviors, opinions, and real-time reactions
02

Third-party data.

Financial attributes, purchase data, lifestyle signals, and firmographics
03

Ad exposure and activation.

Survey data for audience modeling

Multi-mode responses

From online to CATI and SMS

Dynata has the industry’s largest professional CATI team worldwide, providing data collection
solutions with access to leading B2B and B2C telephone audiences at scale.

2,000 technology-enabled voice stations in state-of-the-art call centers
around the world
Inbound and outbound
customer care.
Combine service applications with tracking and CSAT research for a comprehensive customer-focused solution.