Challenge

A brand insights and marketing research agency needed one comparable read across four European and Asian markets, fielded at the same time. The agency had previously relied on a competing platform for its sample needs but found data quality inconsistent and support slow to respond when issues came up, a gap that mattered more as their research questions spanned more markets and audiences.

The agency’s team also needed a partner that could keep pace without compromising on speed or quality as their research programs grew more complex.

The organization wanted to:

• Get one comparable view across four markets, fielded in parallel
• Capture stronger data quality and faster support than their prior provider delivered
• Move to a self-serve model that gave their team full ownership over design and timing

Solution

Using the Dynata+ self-serve flexibility, the agency became the first client on the platform to run a true multimarket study, launching four mirrored, parallel projects and merging the results

How they did it:

• Four parallel, mirrored projects: The agency structured one project per market across four European and Asian markets, using an identical questionnaire, quotas, and timing across all four, so results would be directly comparable.
• Self-serve control, full ownership: Rather than routing the design through a managed engagement, the agency’s team built and launched all four projects themselves, on their own timeline.
• Fast, hands-on support: The Dynata+ Customer Success team worked closely with the agency as they ramped up on the new platform across multiple markets at once.
• One unified view: Once fielded, results from all four markets were merged into a single, comparable cross-market read.

Impact

The agency has moved this research fully onto Dynata+, with their four-market launch giving them one clean, comparable view across markets, and multiple new projects already lined up.

Early success includes:

• Consistent data quality: confirmed directly by the client’s own team, a clear improvement over their prior provider
• Fast support turnaround: even while the agency ramped up across four markets simultaneously
• Real momentum: multiple additional projects already lined up on top of the initial multimarket launch
• A blueprint for what’s next: proof that a selfserve platform can support sophisticated, multi-market research design