Dynata data is trusted by the world’s top brands and agencies
You know the challenges
we help solve them
When you’re under pressure to hit deadlines, deliver high-quality insights, and manage increasingly complex sample
needs, shortcuts simply aren’t an option. That’s where Dynata becomes your trusted ally.
We deliver superior data quality across every dimension—accuracy, reliability, and trust—enabling more efficient
research and deeper insights, maximizing data value, and driving smarter business decisions for accelerated growth.
Precise data, actionable insights
Dynata delivers high-quality, first-party data with a 96% acceptance rate, ensuring precise, representative insights for confident decision-making.
Reliability and flexibility
With ingenuity and flexibility, Dynata delivers exactly what our customers need: from simple to complex, small to large, and DIY to fully managed services.
Quality in motion
An unrivaled focus on best practices and a commitment to continuous improvement is embedded in Dynata’s DNA.
Real results from research activation
96%
Acceptance rate for survey results with quality score
40%
Reduction in cleaning time when using Dynata’s quality score
#1
Most innovative field services supplier
(GRIT 2025)
48 Years
SSI, the forerunner to Dynata was founded in 1977
Deep ties within the Market Research space
Why you can trust Dynata with your
most important projects
Unparalleled scale and depth for first-party data
Proprietary, permission-based, research-grade, first-party data with 70M+ global panelists and 125M+ completed surveys annually
Proven accuracy and representation
Industry-leading 96% data-acceptance rate, ensuring data integrity and accuracy
Deep expertise and trust
48 years of experience serving market research, corporate, media, and consulting firms with best-in-class insights
Technology-driven quality
AI-powered fraud detection and multi-layered verification system ensure data integrity
Global reach, local
precision
Extensive worldwide coverage combined with targeted sampling for niche audiences
Flexible solutions
Multiple buying options—from self-service to fully managed—to balance cost-efficiency with research-grade data quality tailored to business needs
Our partnership with Dynata gave us the ability to rebuild our client’s segmentation within our own PII-based data stack, with bespoke variables. This gave us the ability to reach our high value audiences with relevant branded comms, which in turn lead to positive performance against our BAU – a testament to Dynata’s role in precision targeting.
George McMahon
Data Strategy Director at UM EMEA
Explore Related Content
Sampling done right: Best practices for reliability, repeatability, and projectability
Discover the hidden factors that make for a strong sampling protocol Whether surveying panel respondents across several continents or microtargeting…
Panel book
Learn more about the Dynata panel, our global reach, and respondent profiling
Reach the right people, anywhere, anytime…
Discover Dynata’s approach to data quality
In this guide, you’ll see how Dynata’s approach to data quality delivers benefits that drive smarter, more informed decision-making by…
Connect with the team
We’re here to help with a project, provide more information or answer
any questions you may have.