MARKET RESEARCH PROFESSIONALS

Market research is complex. Dynata makes your job easier

At Dynata, we understand the challenges market researchers face, which is why our quality solutions are purpose-built to meet the demands of modern research.

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Market research is complex. Dynata makes your job easier

Dynata data is trusted by the world’s top brands and agencies

You know the challenges
we help solve them

When you’re under pressure to hit deadlines, deliver high-quality insights, and manage increasingly complex sample
needs, shortcuts simply aren’t an option. That’s where Dynata becomes your trusted ally.
We deliver superior data quality across every dimension—accuracy, reliability, and trust—enabling more efficient
research and deeper insights, maximizing data value, and driving smarter business decisions for accelerated growth.

Precise data, actionable insights

Dynata delivers high-quality, first-party data with a 96% acceptance rate, ensuring precise, representative insights for confident decision-making.

Reliability and flexibility

With ingenuity and flexibility, Dynata delivers exactly what our customers need: from simple to complex, small to large, and DIY to fully managed services.

Quality in motion

An unrivaled focus on best practices and a commitment to continuous improvement is embedded in Dynata’s DNA.

impact

Real results from research activation

96%

Acceptance rate for survey results with quality score

40%

Reduction in cleaning time when using Dynata’s quality score

#1

Most innovative field services supplier
(GRIT 2025)

48 Years

SSI, the forerunner to Dynata was founded in 1977

Deep ties within the Market Research space

Why you can trust Dynata with your
most important projects

Unparalleled scale and depth for first-party data

Proprietary, permission-based, research-grade, first-party data with 70M+ global panelists and 125M+ completed surveys annually

Proven accuracy and representation

Industry-leading 96% data-acceptance rate, ensuring data integrity and accuracy

Deep expertise and trust

48 years of experience serving market research, corporate, media, and consulting firms with best-in-class insights

Technology-driven quality

AI-powered fraud detection and multi-layered verification system ensure data integrity

Global reach, local
precision

Extensive worldwide coverage combined with targeted sampling for niche audiences

Flexible solutions

Multiple buying options—from self-service to fully managed—to balance cost-efficiency with research-grade data quality tailored to business needs

Our partnership with Dynata gave us the ability to rebuild our client’s segmentation within our own PII-based data stack, with bespoke variables. This gave us the ability to reach our high value audiences with relevant branded comms, which in turn lead to positive performance against our BAU – a testament to Dynata’s role in precision targeting.

George McMahon

Data Strategy Director at UM EMEA