First-party data has its benefits
Fast, flexible, first-party access to just the right people.
We’ve built the industry’s largest, most source-diverse, 70-million-member, global, first-party panel—verified, deeply profiled, and continually engaged.
Real people, not bots – validated members.
Our permission-based, first-party data—is built on our relationships with real people who entrust us with their information.
Actionable audiences that can be used for audience targeting.
Use your survey data to create and activate precise, high-performing audience segments that drive results.
Great research starts with great data.
With a 96% data-acceptance rate, Dynata ensures every response meets the highest standards of data accuracy.
Data quality starts at the source.
We invest heavily in quality recruitment, panelist relationships, and fair compensation
ensuring high-quality member engagement and retention.
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Unparalleled Scale and Depth for First-Party Data
Permission-based, research-grade, first-party data with 70M+ global panelists and 125M+ completed surveys annually -
Proven Respondent Accuracy
Industry-leading 96% data-acceptance rate, ensuring data integrity -
Neutronian NQI-Certified
Neutronian NQI-certified for the highest standards of data quality and compliance -
Technology-Driven Quality
AI-powered fraud detection and multi-layered verification system ensure data integrity -
Global Reach, Local Precision
Extensive worldwide coverage combined with targeted sampling for niche audiences -
Unparalleled Expertise and Trust
45+ years of experience serving market research, corporate, media, and consulting firms with best-in-class data; 80% of the Fortune 500 rely on Dynata for mission-critical data that informs insights -
Flexible Solutions
Multiple buying options—from self-service to fully managed—to balance cost efficiency with research-grade data quality tailored to business needs
Reach your precise target audience.
We offer unmatched feasibility and access to even the most niche or hard-to-reach audiences – anywhere in the world.
Deep global data to better target your audience
647 average # of data points per respondent
Deep member profiles yield improved targeting.
175+ appended data points
Financial attributes, purchase data, lifestyle signals, and firmographics.
82 countries
We deeply profile our global panel to zero in on your relevant target audience.
How it works
Dynata goes beyond first-party data to understand and target your respondents more holistically.
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01
First-party data.
Demographics, interests, behaviors, opinions, and real-time reactions
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02
Third-party data.
Financial attributes, purchase data, lifestyle signals, and firmographics
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03
Ad exposure and activation.
Survey data for audience modeling
From online to CATI and SMS
Dynata has the industry’s largest professional CATI team worldwide, providing data collection
solutions with access to leading B2B and B2C telephone audiences at scale.
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2,000 technology-enabled voice stations in state-of-the-art call centers
around the world -
Inbound and outbound
customer care. - Combine service applications with tracking and CSAT research for a comprehensive customer-focused solution.
Connect with the team
We’re here to help with a project, provide more information, or answer
any questions you may have.