Method is not a detail. It is the study.
Two teams can ask about the same brand and reach opposite conclusions, because how a study is built shapes what it can tell you. A one-time survey will not show you whether perception is shifting. A rating scale will not tell you why an ad falls flat. An online-only design will miss the people who are hardest to reach and often most worth hearing from. Dynata brings both halves of the answer: the methodological expertise to design a study that fits your objective, and the first-party audiences to field it properly. These are managed engagements, designed and delivered with our research team, and built around your objective rather than a fixed template.
- Match the method to the objective, whether that is tracking change over time, testing creative before launch, or measuring opinion in a moving news cycle.
- Reach respondents online, by phone, by SMS, or by mail, so your design is driven by your audience rather than your channel.
- Field every methodology against research-grade respondents, with the same quality standards applied throughout.
Choose the approach your objective calls for
Brand tracking
Measure how perception of your brand moves over time, not just where it stands today. Consistent, repeatable waves reveal shifts in awareness, consideration, and sentiment, with statistically significant changes flagged as soon as your data arrives, so brand health becomes a standing input to strategy rather than an annual check-in.
Creative testing
Find out whether an ad will work before you spend media dollars behind it. Test video, static, concepts, or storyboards against your target audience and get a clear read on brand connection, emotional response, and recall, including second-by-second diagnostics for video.
Quali-Quant
Get to the “why” without giving up scale. AI-powered probing follows up on open-ended answers the way a skilled moderator would, so respondents explain themselves more fully, and you get qualitative depth across a full quantitative sample.
Brand Lift
Dynata brand lift shows how your ads influence awareness, favorability and intent, powered by trusted, first-party data—whether you need a fully managed study or a self-serve solution you can launch in minutes.
Multi-mode Surveys
Not every audience is reachable online. Combine web, phone, SMS, and mail in a single design to reach people who are older, harder to find, or professionally difficult to access, supported by one of the industry’s largest professional phone research operations.
Polling
Measure public opinion with verified access to voters and the wider electorate. Field against registered voter files, address-based frames, phone sample, or your own lists, targeted down to congressional district, county, precinct, or census block.
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