Try Dynata+

Creative testing powered by Behavio 

Dynata’s Creative Testing solution helps advertisers predict performance before launch, so creative decisions are made with confidence, not guesswork.

Request a demo

<strong>Creative testing powered by Behavio</strong> 

Better creative decisions. Backed by data. Built for performance. 

The solution is powered by Behavio’s decision-science modeling, combined with Dynata’s global first-party data, to deliver fast, reliable predictions on how creative will perform across attention, emotion, and brand impact. 

  • Reduce creative risk before launch 
  • Improve effectiveness without increasing spend 
  • Align creative decisions to how people actually think and feel 
  • Move faster without sacrificing quality 

Why Behavio + Dynata

Advanced behavioral decision science
Research-grade data quality

Behavio provides the modeling intelligence 

  • Decision-science models grounded in the Brand–Need–Emotion framework 
  • Implicit association testing to uncover subconscious reactions 
  • AI‑predicted, second-by-second emotional response curves for video 

Dynata provides the quality layer 

  • Permissioned, verified, and deeply profiled respondents 
  • Global scale with precise audience targeting 
  • Research-grade standards that reduce noise and increase signal reliability 

Together, this combination delivers creative predictions brands can trust — quickly, consistently, and at scale. 

What creative testing delivers 

Predict performance before launch 

Using standardized, research-grade methodology, Dynata Creative Testing isolates which creative elements drive attention, emotional response, and brand choice across video, static, and storyboard formats. 

Clear guidance for creative teams 

Behavio’s modeling pinpoints why an ad performs the way it does, delivering second‑by‑second diagnostics and actionable optimization guidance — not just scores. 

Speed without compromise 

Results are delivered in hours through an intuitive, dashboard-based platform with AI-assisted analysis, expert readouts, and client-ready reporting. 

How it works 

  1. Upload creative into the Behavio platform 
    Test video, static, concepts, or storyboards. 
  2. Define your target audience
    Recruit audiences using Dynata’s demographic, behavioral, and attitudinal profiling.
  3. Respondents view and react
    Participants engage with creative using intuitive inputs, capturing fast, instinctive reactions.
  4. Behavioral models interpret responses
    Behavio’s decision-science and AI models analyze emotional response, attention, and brand linkage.
  5. Creative is scored and ranked
    Ads are evaluated across branding, customer need, and emotional impact, with specific optimization tips.
  6. Expert readout and dashboard access
    Dynata researchers walk through results live, supported by dashboards and AI-powered insights.
Creative testing_how it works

Research-grade methodology you can trust 

Brand–Need–Emotion framework 

Implicit Association Tests 

Randomized control trials with unique samples per creative (500+ per variant) 

AI-assisted emotional response modeling 

Connect with the team

We’re here to help with a project, provide more information or answer
any questions you may have.