Advertising Effectivness Archives - Dynata

Tag: Advertising Effectivness

At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…

Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…

For instance, 41% of Millennials feel brands should be able to immediately adapt offers and interactions at the moment of new data ingestion. Todays consumers have high expectations of all brands they engage with to provide personalized experiences with minimal data risk, says John Nash, chief marketing and strategy officer for Redpoint Global. Utilizing the…

70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research.

Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are five steps marketers can take to prepare for this inevitability. But first, it’s important to discuss exactly what we mean by cookies.

Conducted by Dynata, the survey of more than 1,000 U.S. consumers also finds that 65 percent of consumers profess they love fewer than three brands, and an additional 9 percent claim not to “love” even a single brand.

Acquisition will add ability to optimize messaging and delivery to targeted audiences for maximum campaign effectiveness Dynata, the worlds largest first-party data platform for insights, activation and measurement, announced it has acquired Ameritest, a leading brand and advertising research consultancy. Recommended AI News: Convious Raises $12M To Grow Its AI-Driven Ecommerce Platform For The Experience…

The research, powered by Dynata the world’s largest first-party data and insights platform highlights marketers’ increasing prioritization of brand language to enhance cross-channel customer engagement, while exposing their growing stress over creating high-quality content amidst constant change.

TVSquared, the global leader in converged TV ad measurement and attribution, today released “The State of Converged TV: A Look at Global Trends & Adoption,” in conjunction with third-party research firms, Dynata and Advertiser Perceptions.

Last year, for example, Google Search’s #TheMostSearched campaign celebrated Black History Month. Given that the creative was relevant for Black audiences, it was a natural fit for media moments known to have a large Black viewership, including the NAACP Image Awards hosted on BET, the NBA All-Star Game and the Grammy Awards. Beyond generating positive…