Tag: Advertising Effectivness

In a recent article published by the Financial Times, Comcast Advertising announced the launch of its new Signal Authentication Service. This new industry solution, at scale across millions of households, delivers a level and standard of accuracy for linear and streaming TV measurement that has not yet been available in the market.

The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences. This evolution, largely driven by growing privacy concerns and regulatory pressures, is nudging the industry towards more ethical practices that prioritize user…

With social commerce sales growing globally, Havas Media Network partnered with Snapchat to explore how brands can break through the clutter..

Global economic recovery continues to face disruptions, prompting increased scrutiny of deals. New technologies and products might be intuitively exciting, but excitement doesn’t always translate to marketplace success. In the private market landscape, where data is harder to come by, conducting thorough and comprehensive due diligence can make a significant difference in investment outcomes, according…

Stefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a long time, that different online panels will produce different results. Not necessarily results different enough to change the overall narrative you’d draw for the results, but enough to disturb your tracking trends. And, perhaps, enough…

At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…

Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…

For instance, 41% of Millennials feel brands should be able to immediately adapt offers and interactions at the moment of new data ingestion. Todays consumers have high expectations of all brands they engage with to provide personalized experiences with minimal data risk, says John Nash, chief marketing and strategy officer for Redpoint Global. Utilizing the…

70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research.

Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are five steps marketers can take to prepare for this inevitability. But first, it’s important to discuss exactly what we mean by cookies.