Acquisition will add ability to optimize messaging and delivery to targeted audiences for maximum campaign effectiveness Dynata, the worlds largest first-party data platform for insights, activation and measurement, announced it has acquired Ameritest, a leading brand and advertising research consultancy. Recommended AI News: Convious Raises $12M To Grow Its AI-Driven Ecommerce Platform For The Experience…
Tag: Advertising Effectivness
The research, powered by Dynata the world’s largest first-party data and insights platform highlights marketers’ increasing prioritization of brand language to enhance cross-channel customer engagement, while exposing their growing stress over creating high-quality content amidst constant change.
TVSquared, the global leader in converged TV ad measurement and attribution, today released “The State of Converged TV: A Look at Global Trends & Adoption,” in conjunction with third-party research firms, Dynata and Advertiser Perceptions.
Last year, for example, Google Search’s #TheMostSearched campaign celebrated Black History Month. Given that the creative was relevant for Black audiences, it was a natural fit for media moments known to have a large Black viewership, including the NAACP Image Awards hosted on BET, the NBA All-Star Game and the Grammy Awards. Beyond generating positive…
By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services available to consumers today is staggering. This explosion has been helped along by forces such as increased competitive action (e.g., brand proliferation and…
But for marketers, large first-party data firms offer DIY online research platforms, which enable you to run quick-turn insights to speed up decision making. You can leverage independent measurement tools that have access to rich, accurate first-party consumer data to identify ad exposure, both online and offline, at the individual level.
New Bain & Company research highlights eight themes for brands to consider as they define strategies for a world changed by COVID-19
By: Steven Millman SVP Research and Operations – Dynata Advertising Solutions The COVID-19 pandemic has brands questioning what messages are most effective, and which ones might do more harm than good. How can brands stay authentic and stand out in a competitive landscape where everyone is trying to maintain their relevance? And most importantly, how…
Gary Laben, CEO of Dynata, joins GreenBook’s Lenny Murphy to discuss Dynata’s vision and plans to transform the entire marketing landscape— from market research to media, advertising, and CRM— by leveraging our global first-party data and insights solutions. Their discussion explores Dynata’s evolution as a key player in the data space, the future of the insights industry, and Dynata’s approach to building…
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top (OTT), a variety of internet content platforms and delivery technologies have emerged to satisfy new viewing needs. However, not all OTT viewers are created equal, nor are all OTT content platforms. How do they differ?…