By: Pete Cape Director, Global Knowledge We all hope for a speedy exit to the current pandemic, and that perhaps we will be better prepared should the need arise again in the future. The question arises, what sort of world will we emerge into? Or will we simply revert to our previous state? In order…
Month: April 2020
By: Pete Cape Director, Global Knowledge I wrote in my first blog on March 26 on research in the time of COVID-19 why I believed our samples wouldn’t fundamentally change. Having had time to look at some hard data, I can tell you we are not observing large upward changes in what we call “starts,”…
By: Pete Cape Director, Global Knowledge A number of market research projects will be stalled, unable to do fieldwork. Almost all face-to-face fieldwork, most mall or hall tests and many telephone interviews (especially those using central location call centres) will not be happening. But the need for data now is, arguably, greater than ever. What…
By: Pete Cape Director, Global Knowledge This is the question on the minds of many brands today: In these times of pandemic, just how “normal” can we be? Say a company decides to do some new product research, although this could also apply to almost any form of market research. Should they consider: Just the…
By: Pete Cape Director, Global Knowledge I wrote in a previous blog that, given the current pandemic, perhaps companies should be thinking about the acceptability of their advertising and marketing and maybe doing a pre-survey just to see how the land lies. We took the opportunity of our weekly COVID-19 study to ask a question…