Month: December 2022

Re-shaping AIR FRANCE KLM brand study for richer, faster insights

Category: Case Studies | Comments Off on Re-shaping AIR FRANCE KLM brand study for richer, faster insights
Posted by Caithlin Sullivan | December 13, 2022 | Tags: ,

AIR FRANCE KLM, the leading global air transport player, wanted to improve its annual Brand study of air travelers, and partially replace it with a continuous brand tracker covering 22 key countries with more likely to be added in the coming years…