Year: 2022

AIR FRANCE KLM, the leading global air transport player, wanted to improve its annual Brand study of air travelers, and partially replace it with a continuous brand tracker covering 22 key countries with more likely to be added in the coming years…

Successful investing requires both the ability to identify opportunities that can drive growth and profits, and the actionable insight to pursue (or not) those opportunities. Whether focused on market sizing, brand perception, or other key stages of due diligence, here are 4 considerations when choosing an insights partner to better support your decision making:  Speed…

At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…

The tsunami of troubling news surrounding the state of the global economy reflects the struggles of many consumers, who face myriad waves of financial obstacles.

Republican U.S. Sen. Chuck Grassley’s lead over Democrat Mike Franken has narrowed to 3 percentage points with less than a month until Election Day, signaling Grassley’s toughest reelection fight in 40 years.

Respondent engagement has long been a never-ending and changing quest for the market research industry. The evolution of respondent behavior, enabled by changing technology, continues to challenge us to change the way we interact with respondents to get the best research results.

Vericast wanted to know what customers are thinking, so we worked with research company Dynata to survey consumers for insight into how they feel and think about banking and finance, including:

Both parents and children worry about online privacy and security, but they have varying views over what to do about it, according to a study from 1Password and Malwarebytes.

Key findings underscored the challenges of today’s consent culture: 73% of Gen Z wish their parents would ask permission before posting pics of them online, while only 34% of parents actually do so – and 39% feel they don’t need permission.

More than 2 in 3 (68%) of shoppers plan to spend more or the same on holiday shopping this year compared to last year, according to a new holiday report from Klarna