Perceiving ambiguity in health information—that is, uncertainty elicited from believing information lacks credibility, reliability, or adequacy—is typically associated with pessimistic appraisals (e.g., high perceived disease risk) and behavioral avoidance. We examined the effect of ambiguous health information about COVID-19 on health cognitions and vaccination intentions, and tested a “normalized-uncertainty” intervention.
Month: November 2021
A recent survey by Select and Dynata found that nearly half (45%) of 18- to 34-year-olds say they have purchased crypto. They represent the greatest share of crypto investors, followed closely by 37% of 35- to 44-year-olds. Meanwhile, only 11% of 55- to 64-year-olds and a mere 4% of 65+ investors are buying into the…
In a hypothetical 2024 rematch, former President Donald Trump leads President Joe Biden in Iowa by 11 percentage points, a new Des Moines Register/Mediacom Iowa Poll shows.
It might seem that video would be a singularly influential medium for spreading information online. But a new experiment conducted by MIT researchers finds that video clips have only a modestly larger impact on political persuasion than the written word does.
Holiday shopping season is upon us and while the pandemic lingers, spending is on the rise, according to Discover’s annual holiday survey. The survey found 26% of Americans are expecting to spend more during the holidays this year than they did last year – a 10 percentage point increase from those who expected to spend…
A new report by US market research company Dynata highlights the issues. Nearly seven in ten (68%) of consumers prefer to buy products and services from companies that are environmentally responsible, found the poll of 12,096 people across 12 countries, conducted in September and October. That figure slipped 14 percentage points to 54% if the…
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects. Technology enables increasingly powerful quality controls Verification procedures in telephone and…
The research, powered by Dynata the world’s largest first-party data and insights platform highlights marketers’ increasing prioritization of brand language to enhance cross-channel customer engagement, while exposing their growing stress over creating high-quality content amidst constant change.
Many small businesses would like their insurance providers to offer virtual care options, found a recent survey of small-business owners and health-insurance/employee-benefits decision-makers and employees conducted by Cigna + Oscar alliance, along with Insider Studios and first-party data and insights platform provider Dynata.
With the 11th year of the study, Match has over a decade of research into the thoughts and behaviors of singles that uncovers unprecedented shifts in dating, sex, and love.