Published: 8/8/2024 Scott Roff Senior Vice President, Sales, Dynata Developing sources of new customers is crucial to every business, including Dynata. I’ve witnessed firsthand the incredible potential of artificial intelligence (AI) in improving and changing our prospecting efforts. AI tools have become indispensable in the modern sales landscape, offering new capabilities for personalization and efficiency….
Tag: Research Best Practices
Published: 7/9/2024 Don Simons EVP, North American Sales, Dynata What is ‘Synthetic Sampling’? Synthetic sampling is a technique utilized in market research to generate data through the simulation of responses or scenarios by computer algorithms, particularly leveraging Large Language Models (LLMs). This method involves creating artificial data that mimics real-world responses or behaviors, offering insights…
Published: 7/02/2024 Jennifer Blake Account Director, Sales, Dynata Market research is crucial for any business, but navigating the process can feel overwhelming. Dynata is here to help! We offer a streamlined approach to market research, ensuring you get the data you need to make informed decisions. Getting Started is Easy There’s no pressure to jump…
James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and success of any research project, but for many the concept remains unclear. Let’s dive into what the incidence rate is, why it’s essential, and how it impacts market research outcomes. The incidence rate, in essence,…
Michael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research has never been greater. Traditional methods often fall short, being both time-consuming and resource-intensive, which can leave companies struggling to keep up with rapidly changing market conditions. Dynata who is a transformative force in market…
By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself…
A global study from Norton — powered by Dynata and published by Stockhouse, among other publications — has discovered new ways people are looking to incorporate AI into their online dating habits (and how the use of AI may lead to online dating scams as well).
Unicorny’s recent 2-part podcast episode featured Dynata’s Steven Millman alongside industry experts Dom Hawes and Jonathan Harris. This discussion dives into the metaphorical shift from “building faster horses” to “creating cars,” illustrating how AI is poised to revolutionize business practices beyond mere efficiency improvements.
A recent study from Discover Personal Loans — powered by Dynata and referenced by Bankrate — found that high interest rates are having a profound impact on American homeowners. Among 1,500 homeowners surveyed, 84% who had planned to buy a new home say interest rates have affected their decision.
When it comes to determining whether to outsource the entire market sizing process or handle the work in-house, there are several key elements for organizations to consider. Dynata’s Russell Carter, Southeast Asia Regional Manager, discusses the value of regular market tracking and assessing the right model for your purposes.