Research Best Practices Archives - Dynata

Tag: Research Best Practices

AIR FRANCE KLM, the leading global air transport player, wanted to improve its annual Brand study of air travelers, and partially replace it with a continuous brand tracker covering 22 key countries with more likely to be added in the coming years…

At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…

Respondent engagement has long been a never-ending and changing quest for the market research industry. The evolution of respondent behavior, enabled by changing technology, continues to challenge us to change the way we interact with respondents to get the best research results.

Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…

Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time:   Response rate does not depend on interview length.   Longer surveys do not necessarily mean increased drop out; most drop out has occurred by the halfway stage,…

“After nearly two years of an unprecedented pandemic, with the end not yet clearly in sight, our industry continues on its trajectory of accelerated transformation. New business models and non-traditional terms of engagement with clients and partners will be critical in 2022 and beyond. Companies that continue to innovate and courageously seize emerging opportunities will…

The right sample size for a research project depends on the desired accuracy It is important to know how the results will be analyzed when setting a sample size Note: In this blog “sample size” refers to the number of completed interviews. How big does your sample size need to be to get results that…

The majority of research participants are engaged and honest in their responses.   Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects.   Technology enables increasingly powerful quality controls  Verification procedures in telephone and…

We’ve got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace…

“Do It Yourself” (DIY) research tools can provide fast results at relatively low cost compared to full service research projects. But are they the best choice for your research needs?   DIY is a valuable tool for short, simple surveys, if the underlying sample is sound.   Examples of good uses for DIY surveys are…