At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…
Category: Dynata Blog
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…
Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time: Response rate does not depend on interview length. Longer surveys do not necessarily mean increased drop out; most drop out has occurred by the halfway stage,…
The right sample size for a research project depends on the desired accuracy It is important to know how the results will be analyzed when setting a sample size Note: In this blog “sample size” refers to the number of completed interviews. How big does your sample size need to be to get results that…
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects. Technology enables increasingly powerful quality controls Verification procedures in telephone and…
“Do It Yourself” (DIY) research tools can provide fast results at relatively low cost compared to full service research projects. But are they the best choice for your research needs? DIY is a valuable tool for short, simple surveys, if the underlying sample is sound. Examples of good uses for DIY surveys are…
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…
In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They are not equally effective, and often do not measure the same thing Dynata recommends using at least two of five recommended questions and only rejecting people who fail at least two questions. There are two types of…
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the real estate. The mobile phone screen offers just 5% of the PC’s available real estate. 2. Design for both portrait (vertical) and landscape (horizontal) view. Your respondents will choose their preferred view so the questionnaire must work in both…
After 15-20 minutes, research participants become fatigued and quality diminishes. Questionnaire length can be reduced either by reducing the actual length or the perceived length. Dynata research conducted over the past decade across multiple cultures and countries shows that respondent attention diminishes after about 20 minutes of answering questions in a research questionnaire. Our research…