In today’s competitive market, understanding the “why” behind consumer behavior and attitudes is essential. To meet this need, Dynata has launched Quali-Quant AI, a groundbreaking generative AI research tool. Designed to extract deeper, richer data from your most valuable and hyper-targeted audiences, Quali-Quant AI sets a new standard in research by replicating natural human conversations…
Category: Dynata Blog
Published: 7/9/2024 Don Simons EVP, North American Sales, Dynata What is ‘Synthetic Sampling’? Synthetic sampling is a technique utilized in market research to generate data through the simulation of responses or scenarios by computer algorithms, particularly leveraging Large Language Models (LLMs). This method involves creating artificial data that mimics real-world responses or behaviors, offering insights…
Published: 7/02/2024 Jennifer Blake Account Director, Sales, Dynata Market research is crucial for any business, but navigating the process can feel overwhelming. Dynata is here to help! We offer a streamlined approach to market research, ensuring you get the data you need to make informed decisions. Getting Started is Easy There’s no pressure to jump…
Published: 6/27/2024 Jason Bowen VP, Sales, Dynata If you could go back in time to the beginning of the internet, the dawn of the smart phone, when Facebook was still Facebook, or before the days when you did all of your shopping online…..knowing now how revolutionary those technologies and organizations have been, would you change…
Published: 6/25/2024 Brett McCready SVP, Sales and Customer Experience, Dynata I was recently lucky enough to vacation with my family over in Europe for almost two weeks. During our travels, I found myself thinking about Dynata, and “work” more than I’d hoped. I did my best to 100% focus on my wife and daughter and…
James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and success of any research project, but for many the concept remains unclear. Let’s dive into what the incidence rate is, why it’s essential, and how it impacts market research outcomes. The incidence rate, in essence,…
Michael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research has never been greater. Traditional methods often fall short, being both time-consuming and resource-intensive, which can leave companies struggling to keep up with rapidly changing market conditions. Dynata who is a transformative force in market…
By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself…
The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences. This evolution, largely driven by growing privacy concerns and regulatory pressures, is nudging the industry towards more ethical practices that prioritize user…
Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these…