The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences. This evolution, largely driven by growing privacy concerns and regulatory pressures, is nudging the industry towards more ethical practices that prioritize user…
Category: Dynata Blog
Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these…
Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI). Carried on the back of the generative AI wave, AI was in just about everything this year —…
Steven Millman Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a…
Global economic recovery continues to face disruptions, prompting increased scrutiny of deals. New technologies and products might be intuitively exciting, but excitement doesn’t always translate to marketplace success. In the private market landscape, where data is harder to come by, conducting thorough and comprehensive due diligence can make a significant difference in investment outcomes, according…
Innovation, opportunity and growth all start with accurate insights. Those insights come from real people, engaged and ready to respond, delivering data you can trust. Dynata partners with clients to establish and implement data quality best practices. Data quality is managed at multiple levels. Have a look to see how we do it. Welcome…
Stefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a long time, that different online panels will produce different results. Not necessarily results different enough to change the overall narrative you’d draw for the results, but enough to disturb your tracking trends. And, perhaps, enough…
At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…
Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time: Response rate does not depend on interview length. Longer surveys do not necessarily mean increased drop out; most drop out has occurred by the halfway stage,…