Global economic recovery continues to face disruptions, prompting increased scrutiny of deals. New technologies and products might be intuitively exciting, but excitement doesn’t always translate to marketplace success. In the private market landscape, where data is harder to come by, conducting thorough and comprehensive due diligence can make a significant difference in investment outcomes, according…
Category: Dynata Blog
Innovation, opportunity and growth all start with accurate insights. Those insights come from real people, engaged and ready to respond, delivering data you can trust. Dynata partners with clients to establish and implement data quality best practices. Data quality is managed at multiple levels. Have a look to see how we do it. Welcome…
Stefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a long time, that different online panels will produce different results. Not necessarily results different enough to change the overall narrative you’d draw for the results, but enough to disturb your tracking trends. And, perhaps, enough…
At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue and address it. Our focus is on improving the value perception for respondents, starting with the survey experience. Our approach is intended to be, firstly, purposeful and holistic. It covers four pillars that play an…
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…
Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time: Response rate does not depend on interview length. Longer surveys do not necessarily mean increased drop out; most drop out has occurred by the halfway stage,…
The right sample size for a research project depends on the desired accuracy It is important to know how the results will be analyzed when setting a sample size Note: In this blog “sample size” refers to the number of completed interviews. How big does your sample size need to be to get results that…
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects. Technology enables increasingly powerful quality controls Verification procedures in telephone and…
“Do It Yourself” (DIY) research tools can provide fast results at relatively low cost compared to full service research projects. But are they the best choice for your research needs? DIY is a valuable tool for short, simple surveys, if the underlying sample is sound. Examples of good uses for DIY surveys are…
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…