Category: Dynata Blog

The majority of research participants are engaged and honest in their responses.   Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects.   Technology enables increasingly powerful quality controls  Verification procedures in telephone and…

“Do It Yourself” (DIY) research tools can provide fast results at relatively low cost compared to full service research projects. But are they the best choice for your research needs?   DIY is a valuable tool for short, simple surveys, if the underlying sample is sound.   Examples of good uses for DIY surveys are…

In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…

In-Survey quality control questions are an effective way to improve data quality  A variety of questions can be used. They are not equally effective, and often do not measure the same thing  Dynata recommends using at least two of five recommended questions and only rejecting people who fail at least two questions.  There are two types of…

Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the real estate. The mobile phone screen offers just 5% of the PC’s available real estate.   2. Design for both portrait (vertical) and landscape (horizontal) view. Your respondents will choose their preferred view so the questionnaire must work in both…

After 15-20 minutes, research participants become fatigued and quality diminishes. Questionnaire length can be reduced either by reducing the actual length or the perceived length. Dynata research conducted over the past decade across multiple cultures and countries shows that respondent attention diminishes after about 20 minutes of answering questions in a research questionnaire. Our research…

By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services available to consumers today is staggering. This explosion has been helped along by forces such as increased competitive action (e.g., brand proliferation and…

      By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to…

By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business. But speed is not enough; it’s imperative to provide not only fast but accurate insights backed by high-quality data. This means foundational data quality principles – survey…

By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what…