Published: 8/27/2024 Scott Wallace Vice President, Customer Experience, Dynata With the proliferation of vendors in the research space the past several years, it can be overwhelming to evaluate different options and tools that make the most sense for your or your client’s research processes. However, in my experience in this industry, the foundation of every…
Category: Dynata Blog
Published: 8/21/2024 Tiffany Arcaro Healthcare Account Director, Sales, Dynata Market research plays a pivotal role in advancing women’s health, providing insights that help shape effective healthcare policies, improve patient care, and address specific needs. Understanding the intricacies of women’s health is crucial for creating solutions that are not only relevant but also accessible. Key areas…
Published: 8/21/2024 Jeffrey Reesing SVP – Corporate Sales & Customer Experience, Dynata It’s the little things that count. We have all heard this phrase many times in multiple different contexts. But coming from outside the Market Research industry, I didn’t know how much sometimes the little things count more than anything. We work with many…
Published: 8/21/2024 Frank Markowitz Senior Account Director, Dynata Researchers tend to sound defeated when I ask what the geography is that needs to be targeted or stratified by and the answer is a city. Even when the geography is larger, for example, New York City (whether it be the city proper, five boroughs or the…
Published: 8/15/2024 Eric Sandberg Managing Director, Global Ad Solutions, Dynata Google reverses course on deprecating third-party cookies. A reflection on what we learned over the last four and a half years. First announced in January 2020, and after repeated delays, Google recently shared in a blog post that it won’t be “deprecating third-party cookies”. Instead,…
Published: 8/15/2024 Tom Kertesz Account Director, Corporate, Dynata When was the last time you were asked a question and thought the best answer was research from a few years ago and didn’t use it because the data might be stale. Old data is just that, old, yet there are times when enriching insights with a…
Published: 8/12/2024 Matt Brown Associate Account Director, Dynata At Dynata, we specialize in meeting your healthcare related research needs. Whether you are looking to survey Physicians, Patients or Healthcare B2B professionals, our team can help. Our dedicated Healthcare Team boasts an average of 10+ years’ experience in the healthcare and market research industries, ensuring knowledgeable…
Published: 8/12/2024 Buket Sarer Director Sales, Dynata Market research is a fundamental tool that supports competitive intelligence by providing the necessary data and insights. Here’s how market research contributes to CI: Data Collection: Quantitative and Qualitative Data: Market research gathers both quantitative data (such as sales figures, market share, and pricing) and qualitative data (such…
Published: 8/12/2024 Rashad Naouchi Sr. Account Director, Dynata Walking into a new industry can feel a bit like stepping into a foreign country. The language is different, the customs are strange, and the locals can spot a newcomer from a mile away. But that’s exactly what makes the journey so exhilarating. Hi, I’m Rashad, the…
Published: 8/8/2024 Scott Roff Senior Vice President, Sales, Dynata Developing sources of new customers is crucial to every business, including Dynata. I’ve witnessed firsthand the incredible potential of artificial intelligence (AI) in improving and changing our prospecting efforts. AI tools have become indispensable in the modern sales landscape, offering new capabilities for personalization and efficiency….