Tag: Data & Technology

Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these…

Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI). Carried on the back of the generative AI wave, AI was in just about everything this year —…

Steven Millman Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024.   The future of market research is on a…

International Post Corporation (IPC), the leading service provider of the global postal industry, wanted to better understand the impact of the rising costs of living on online shopping, in order to inform the strategy of postal operators across 39 countries spanning Europe, The Americas and Asia.

Still—more than ever, perhaps—consumers seem to want it both ways: “My data privacy is super important to me, and I expect a personalized experience wherever I encounter your brand.”

The majority of research participants are engaged and honest in their responses.   Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects.   Technology enables increasingly powerful quality controls  Verification procedures in telephone and…

We’ve got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace…

The most common form of poor customer service, according to 56% of those surveyed, was long wait times, and 70% of respondents said its harder to reach a real person now than it was during the beginning of the pandemic.

In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…

Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of the terms original meaning and purpose.