Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of the terms original meaning and purpose.
Tag: Data & Technology
In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They are not equally effective, and often do not measure the same thing Dynata recommends using at least two of five recommended questions and only rejecting people who fail at least two questions. There are two types of…
By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to…
By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business. But speed is not enough; it’s imperative to provide not only fast but accurate insights backed by high-quality data. This means foundational data quality principles – survey…
By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what…
By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those…
We’ve announced a unique and exciting partnership and agreement with Hall & Partners to accelerate insights to market for greater agility in research and decision-making. Our data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is…
Dynata CEO Gary Laben joined MarTech Advisor’s “Talking Stack” podcast on Nov. 18 for a converation on how marketers can use research-based first-party data to better understand the customer. Gary and David Raab of the CDP Institute and Anand Thaker of Intelliphi discussed the combination of technology and skills needed to engage with customers in…