By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those…
Tag: Data & Technology
We’ve announced a unique and exciting partnership and agreement with Hall & Partners to accelerate insights to market for greater agility in research and decision-making. Our data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is…
Dynata CEO Gary Laben joined MarTech Advisor’s “Talking Stack” podcast on Nov. 18 for a converation on how marketers can use research-based first-party data to better understand the customer. Gary and David Raab of the CDP Institute and Anand Thaker of Intelliphi discussed the combination of technology and skills needed to engage with customers in…