In this episode, Bob and Sima cover several hot topics related to challenges within the industry around data and sampling. Thats why they need to take the time to think through the simple steps of putting questionnaires in front of people, to get the quality data they require. With user experience research, Bob has discovered…
Month: September 2021
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…
Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of the terms original meaning and purpose.
In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They are not equally effective, and often do not measure the same thing Dynata recommends using at least two of five recommended questions and only rejecting people who fail at least two questions. There are two types of…
The report illustrates a direct correlation between high social media usage and high streaming video consumption, showing social platforms are key to new content discovery.
Study shows pandemic shifted consumer behavior, forcing brands to adapt new marketing strategies to meet customers where they are
An annual survey from Discover Student Loans found 29% of parents have never talked to their child about the Free Application for Federal Student Aid ® (FAFSA) i and another 22% have discussed it just once or twice.
The need to remain competitive and cater to increased user demands has prompted a 15% jump to 37% of companies saying they plan to move business-critical applications to the cloud in 2020-21, compared to the previous year.
Just ahead of Global Diversity Awareness Month (October 2021), Dynata (@DynataGlobal), the world’s largest first party data and insights platform, has revealed new findings from its latest report, Global Consumer Trends: Diversity, Equity & Inclusion in the Workplace, which demonstrate that 41% of UK employees report that colleagues often say hurtful things to them based…
Consumers seek consistent communication and offers both in-store and online this year