On June 14, 2023, panelists Katie LaMere, Nicole Mitchell, Iris Weiss and Meghan Slan discussed how inclusive research is effective research. The webinar was co-hosted by Women In Research and Dynata and highlighted the different facets of the inclusion landscape in market research.
Tag: Diversity & Inclusion
Alanna Atkinson, who founded A Few Scoops after the pandemic and has a young daughter Adeline (pictured), feels playing a team sport inspired her to become an entrepreneur. While progress is being made, we do have a duty to carve the way for future generations and help level the playing field so that more girls…
Nielsen (NYSE: NLSN) released its 2022 LGBTQ+ Diverse Intelligence Series report – Seeking Authenticity: A View of International LGBTQ+ Media Perceptions – which revealed that LGBTQ+ respondents find streaming content to be the most inclusive of their identity group relative to other media platforms.
Over half of female investors (51%) said they feel confident that they are making the right decisions for their portfolios up 6 percentage points from Q1 2021.
In an effort to better understand how todays consumers are approaching ways to support Black-owned businesses in recognition of Black History Month, leading market research tool, Dynata, conducted a survey of 1,000 Americans (ages 18-65+) on behalf of ActiveCampaign, from January 26 28, 2021.
Employees’ experiences in their daily life have important implications for health and wellbeing and follow them to work each day. No two workforces are alike — and it’s incumbent on leaders to discover where their employees are struggling and thriving when it comes to wellbeing and experiences with DEI. Upskill your managers, leaders and HR…
Black Americans in households earning under $36,000 per year are less likely to report they experienced significant worry or sadness the day before than are their White or Hispanic counterparts. Implications Household income has long been understood to have a positive relationship with various aspects of wellbeing, including life ratings and daily emotional experiences as…
Just ahead of Global Diversity Awareness Month (October 2021), Dynata (@DynataGlobal), the world’s largest first party data and insights platform, has revealed new findings from its latest report, Global Consumer Trends: Diversity, Equity & Inclusion in the Workplace, which demonstrate that 41% of UK employees report that colleagues often say hurtful things to them based…
But these disparities are as diverse as people of color themselves, who differ appreciably in how they arrived to the United States, how they are treated by American society and what political priorities they hold.
Last year, for example, Google Search’s #TheMostSearched campaign celebrated Black History Month. Given that the creative was relevant for Black audiences, it was a natural fit for media moments known to have a large Black viewership, including the NAACP Image Awards hosted on BET, the NBA All-Star Game and the Grammy Awards. Beyond generating positive…