Published: 10/31/2024 Steven Millman Global Head of Research & Data Science, Dynata It’s well understood that the quality and reliability of survey data are critical for effective decision-making. But how do you define the elements of survey data quality so that you can evaluate it? At Dynata we talk about the four pillars of data…
Month: October 2024
Published: 10/21/2024 Sarena Johnson Senior Director, Sales In the ever-evolving landscape of the market research industry, customer service has always stood as a cornerstone of success. As professionals in the industry, we have come to understand that often beyond the data and insights, some of our real value lies in how well we serve our…
Published: 10/21/2024 Quyen Kossick Account Director, Dynata In an increasingly globalized world, diversity in market research is becoming more critical than ever. As businesses strive to connect with a broad range of consumers, understanding the diverse perspectives, preferences, and behaviors of these groups is absolutely essential. The Importance of Diversity in Market Research Diversity in…
Published: 10/21/2024 Michael Caputo Director, Account Management In a world overflowing with options, why do we often find ourselves drawn to products and services from people we like? When we feel a personal connection with someone, we’re more inclined to make a purchase, not just because of the product itself but because of the relationship…
Published: 10/23/2024 Genna Hunt Vice President, Key Accounts In today’s data-driven world, the importance of collecting accurate and relevant information is paramount. Whether you’re conducting market research, gathering feedback on a workstream, or assessing employee satisfaction, a well-designed questionnaire is the cornerstone of effective data collection. But why exactly is it so vital? Let’s explore…
Published: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a common source of anxiety, but when properly managed, it can be done seamlessly and result in a better study. The primary goal of a tracker transition is to keep legacy data trends stable. While this…
Published: 10/04/2024 Becky Harris Vice President, Measurement and Data Solutions In the ever-evolving digital landscape, recent industry events provide a treasure trove of insights into the future of marketing. This year, the overarching themes at DMEXCO underscored how collaboration, data, AI, and in-person interactions are shaping our strategies and success. Here’s a closer look at…
Published: 10/03/2024 Landon Goertzen Team Lead, Sales Fall, football and the fundamentals around properly maintaining annual trackers. My favorite time of the year. It’s almost Q4 and there is crisp excitement in the air. At Dynata, we are just as pumped – our game is all about quality metrics and tracker stability to make your…