The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences. This evolution, largely driven by growing privacy concerns and regulatory pressures, is nudging the industry towards more ethical practices that prioritize user…
Year: 2024
With social commerce sales growing globally, Havas Media Network partnered with Snapchat to explore how brands can break through the clutter..
Tammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023). As these…
Steven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI). Carried on the back of the generative AI wave, AI was in just about everything this year —…
Steven Millman Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a…