By: Jackie Lorch VP, Global Knowledge Management Around the world, businesses are cautiously reopening their doors to consumers. Our report, Global Consumer Trends COVID-19 Edition: The Reopening, looks at some of the hardest-hit sectors across 11 countries – including airlines, hotels, restaurants, public transportation, gyms and car-buying – through the eyes of more than 11,000…
Category: Uncategorized
By: Jackie Lorch Vice President of Global Knowledge Management Social, economic and health restrictions and lockdowns have changed so many facets of our daily lives, from how we consume entertainment to where we work and shop. Our Global Consumer Trends COVID-19 Edition: The New Normal explored many of these changes, including the advance of telemedicine…
COVID-19 and Elections Wave 2 — Findings from the TargetSmart + Dynata National Voter Insights Study
Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s…
By: Steven Millman SVP Research and Operations – Dynata Advertising Solutions The COVID-19 pandemic has brands questioning what messages are most effective, and which ones might do more harm than good. How can brands stay authentic and stand out in a competitive landscape where everyone is trying to maintain their relevance? And most importantly, how…
By: Jackie Lorch Vice President of Global Knowledge Management Alongside the dramatic changes in our daily lives brought on by the Coronavirus pandemic, our work lives have undergone a transformation as well. From where we “go to work” and how much we are getting done to how those unemployed during the pandemic plan to rejoin…
By: Jackie Lorch Vice President of Global Knowledge Management The COVID-19 pandemic has created drastic change in the world around us, causing an unprecedented shift in consumer behavior across all parts of our lives. Now, with many countries approaching or passing the peak of infection, we’re thinking about our “new normal” – but what…
By: Pete Cape Director, Global Knowledge We all hope for a speedy exit to the current pandemic, and that perhaps we will be better prepared should the need arise again in the future. The question arises, what sort of world will we emerge into? Or will we simply revert to our previous state? In order…
By: Pete Cape Director, Global Knowledge I wrote in my first blog on March 26 on research in the time of COVID-19 why I believed our samples wouldn’t fundamentally change. Having had time to look at some hard data, I can tell you we are not observing large upward changes in what we call “starts,”…
By: Pete Cape Director, Global Knowledge I wrote in a previous blog that, given the current pandemic, perhaps companies should be thinking about the acceptability of their advertising and marketing and maybe doing a pre-survey just to see how the land lies. We took the opportunity of our weekly COVID-19 study to ask a question…
By: Pete Cape Director, Global Knowledge So following on from my previous post on the subject of Research in the time of Coronavirus, this is the second most asked question –usually asked as “will they answer the same?” And of course, the answer is (as so many are in market research), “it depends”. First…