Dynata CEO Gary Laben joined MarTech Advisor’s “Talking Stack” podcast on Nov. 18 for a converation on how marketers can use research-based first-party data to better understand the customer. Gary and David Raab of the CDP Institute and Anand Thaker of Intelliphi discussed the combination of technology and skills needed to engage with customers in…
Year: 2019
Today on Election Day 2019, Dynata released it first Political Sentiment & Media Trust tracker, an exclusive look at the media outlets voters trust the most for their news and political content. The results? Party lines carry over into voter media diets, local newspapers continue to be a popular source for political news, and voters…
Gary Laben, CEO of Dynata, joins GreenBook’s Lenny Murphy to discuss Dynata’s vision and plans to transform the entire marketing landscape— from market research to media, advertising, and CRM— by leveraging our global first-party data and insights solutions. Their discussion explores Dynata’s evolution as a key player in the data space, the future of the insights industry, and Dynata’s approach to building…
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top (OTT), a variety of internet content platforms and delivery technologies have emerged to satisfy new viewing needs. However, not all OTT viewers are created equal, nor are all OTT content platforms. How do they differ?…
By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of consumer data and marketing platforms that have become walled gardens, including Google, Facebook, and Amazon. They allow first-party data in for campaign targeting, but then prevent brands and agencies from gaining full, transparent access to…
By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is centered around providing quality, actionable insights at scale. Over the past year, we’ve focused on designing a comprehensive suite of custom, automated data solutions to create a seamless connection from consumer research to marketing activation….