In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They are not equally effective, and often do not measure the same thing Dynata recommends using at least two of five recommended questions and only rejecting people who fail at least two questions. There are two types of…
Tag: Research Best Practices
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the real estate. The mobile phone screen offers just 5% of the PC’s available real estate. 2. Design for both portrait (vertical) and landscape (horizontal) view. Your respondents will choose their preferred view so the questionnaire must work in both…
After 15-20 minutes, research participants become fatigued and quality diminishes. Questionnaire length can be reduced either by reducing the actual length or the perceived length. Dynata research conducted over the past decade across multiple cultures and countries shows that respondent attention diminishes after about 20 minutes of answering questions in a research questionnaire. Our research…
By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services available to consumers today is staggering. This explosion has been helped along by forces such as increased competitive action (e.g., brand proliferation and…
By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never clearly defined what it is and where it starts. That lack of definition is just as much of a contributor to poor results as bad data itself – after all, how can one know what…
By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those…
By: Jackie Lorch VP of Global Knowledge Management Major forces are changing the face of the research and insights industry, highlighting a longstanding concern in online research that is becoming an urgent reality: it’s increasingly difficult to find enough people willing to feed the surging demand for data. The New Forces Threatening Sample Supply Surveys…
Gary Laben, CEO of Dynata, joins GreenBook’s Lenny Murphy to discuss Dynata’s vision and plans to transform the entire marketing landscape— from market research to media, advertising, and CRM— by leveraging our global first-party data and insights solutions. Their discussion explores Dynata’s evolution as a key player in the data space, the future of the insights industry, and Dynata’s approach to building…
By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is centered around providing quality, actionable insights at scale. Over the past year, we’ve focused on designing a comprehensive suite of custom, automated data solutions to create a seamless connection from consumer research to marketing activation….
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or help formulate appropriate reactions to events that may have an impact on a brand. Running a long-term study can help you to more accurately measure demographic, geographic, behavioral,…