By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into the hands of consumers faster. This requires a greater and more granular understanding of the holistic customer journey, from interest to purchase, combining data from surveys and extensive research and development to ensure that those…
Tag: Research Best Practices
By: Jackie Lorch VP of Global Knowledge Management Major forces are changing the face of the research and insights industry, highlighting a longstanding concern in online research that is becoming an urgent reality: it’s increasingly difficult to find enough people willing to feed the surging demand for data. The New Forces Threatening Sample Supply Surveys…
Gary Laben, CEO of Dynata, joins GreenBook’s Lenny Murphy to discuss Dynata’s vision and plans to transform the entire marketing landscape— from market research to media, advertising, and CRM— by leveraging our global first-party data and insights solutions. Their discussion explores Dynata’s evolution as a key player in the data space, the future of the insights industry, and Dynata’s approach to building…
By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is centered around providing quality, actionable insights at scale. Over the past year, we’ve focused on designing a comprehensive suite of custom, automated data solutions to create a seamless connection from consumer research to marketing activation….
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or help formulate appropriate reactions to events that may have an impact on a brand. Running a long-term study can help you to more accurately measure demographic, geographic, behavioral,…
John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that role, he is responsible for all primary research the company conducts on a global basis. John has overseen numerous market research studies with Research Now SSI, primarily for strategic enterprise consulting and due diligence in…
Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in the firm’s Advanced Analytics practice. He is also a member of Bain’s Customer Strategy & Marketing practice. Eric led Bain’s development of the research-based “Elements of Value” – specific types of value that help protect…
If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple set of questions that will result in the insights you need from your research. Survey authoring tools can make it “point-and-click simple” to assemble your survey and choose your desired audience, but you still have…
Let’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. The content is often more complex, which can make writing and structuring the survey more difficult. Mostly, though, challenges arise in the highly-specialized and limited populations needed for…