If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple set of questions that will result in the insights you need from your research.
Survey authoring tools can make it “point-and-click simple” to assemble your survey and choose your desired audience, but you still have to write questions in such a way as to fairly and accurately gather the insights you need, and organize those questions into a coherent, neutral survey.
If you include poorly-worded or unclear questions in a confusing or overly-long survey, you can suppress response rates or, far worse, elicit misleading or inaccurate answers. This in turn can skew your survey results and start a cascade of less-than-optimal decisions and actions which could wind up costing your organization real money and lost opportunities.
This is why career researchers spend years sharpening their question-writing and survey design
skills. Here are some tips to consider when you’re writing your next survey:
A single bad experience with a poorly-designed survey isn’t likely to drive away a participant, but the cumulative effect of many bad experiences could. When writing and programming questionnaires, look out for the community of participants that has assembled to provide you with the valuable data that you require for your projects.
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