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The Road to Reopening for the Automotive Industry
By: Jackie Lorch VP, Global Knowledge Management Around the world, businesses are cautiously reopening their doors to consumers. Our report,…
A Guide to Online Survey Validation and Reliability
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to…
When to Use DIY Market Research Tools
"Do It Yourself" (DIY) research tools can provide fast results at relatively low cost compared to full service research projects.…
How to Ensure Data Quality In Surveys
In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They…
10 Mobile-First Survey Design Best Practices
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the…
10 Tips to Shorten Your Survey Length
After 15-20 minutes, research participants become fatigued and quality diminishes. Questionnaire length can be reduced either by reducing the actual…
Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. - VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the…