November 5, 2019 Political Sentiment & Media Trust Survey Today on Election Day 2019, Dynata released it first Political Sentiment & Media Trust tracker, an exclusive look at the… Read more
October 7, 2019 4 Reasons Why Agile Research is No Longer an Option, but a Means of Survival Read more
September 11, 2019 Greenbook CEO Series: Exclusive interview with Gary Laben, CEO of Dynata Read more
June 11, 2019 Are Consumers More Receptive to Advertising Based on the OTT Device They Use? By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
May 23, 2019 The Open Garden: Embracing a New Paradigm for First-Party Data By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
May 8, 2019 8 Key Characteristics of a Quality Research Partner: 1. Sourcing Breadth and Depth By: Melanie Courtright, EVP Global Research Science & Data Strategy About this series: Digital technologies have dramatically lowered the cost…
May 1, 2019 Two Key Themes from IIeX North America 2019 By: Roddy Knowles, Director, Product and Innovation Research IIeX can feel like chaos – but not in a bad way.…
April 30, 2019 Creating stronger consumer to brand relationships with 1st party data solutions By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…
March 4, 2019 In Search of Great New Ideas: Why the Greenbook Innovation Competition Is So Necessary True: Quality insights from quality market research data drive intelligent, game-changing innovations. Also true: Innovations in market research bring us important new…
