October 7, 2019 4 Reasons Why Agile Research is No Longer an Option, but a Means of Survival By: Hugh Davis President of Dynata Solutions In today’s world, when making any business decision, whether it affects product development,… Read more
September 11, 2019 Greenbook CEO Series: Exclusive interview with Gary Laben, CEO of Dynata Read more
June 11, 2019 Are Consumers More Receptive to Advertising Based on the OTT Device They Use? Read more
May 23, 2019 The Open Garden: Embracing a New Paradigm for First-Party Data By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
May 8, 2019 8 Key Characteristics of a Quality Research Partner: 1. Sourcing Breadth and Depth By: Melanie Courtright, EVP Global Research Science & Data Strategy About this series: Digital technologies have dramatically lowered the cost…
May 1, 2019 Two Key Themes from IIeX North America 2019 By: Roddy Knowles, Director, Product and Innovation Research IIeX can feel like chaos – but not in a bad way.…
April 30, 2019 Creating stronger consumer to brand relationships with 1st party data solutions By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…
March 4, 2019 In Search of Great New Ideas: Why the Greenbook Innovation Competition Is So Necessary True: Quality insights from quality market research data drive intelligent, game-changing innovations. Also true: Innovations in market research bring us important new…
October 15, 2018 For Consumer and B2B Insights, Trackers Still Pack a Punch Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or…
