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September 11, 2019

Greenbook CEO Series: Exclusive interview with Gary Laben, CEO of Dynata

Gary Laben, CEO of Dynata, joins GreenBook’s Lenny Murphy to discuss Dynata’s vision and plans to transform the entire marketing landscape— from market…

July 3, 2019

8 Key Characteristics of a Quality Research Partner: 2. Sound Methodologies

June 11, 2019

Are Consumers More Receptive to Advertising Based on the OTT Device They Use?

May 23, 2019

The Open Garden: Embracing a New Paradigm for First-Party Data

May 8, 2019

8 Key Characteristics of a Quality Research Partner: 1. Sourcing Breadth and Depth

By: Melanie Courtright, EVP Global Research Science & Data Strategy About this series: Digital technologies have dramatically lowered the cost…

May 1, 2019

Two Key Themes from IIeX North America 2019

By: Roddy Knowles, Director, Product and Innovation Research IIeX can feel like chaos – but not in a bad way.…

April 30, 2019

Creating stronger consumer to brand relationships with 1st party data solutions

By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…

March 4, 2019

In Search of Great New Ideas: Why the Greenbook Innovation Competition Is So Necessary

True: Quality insights from quality market research data drive intelligent, game-changing innovations. Also true: Innovations in market research bring us important new…

October 15, 2018

For Consumer and B2B Insights, Trackers Still Pack a Punch

Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or…

January 25, 2018

Inventing a Way to Measure Sponsored Content

by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…

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