June 30, 2020 The Road to Reopening for the Automotive Industry By: Jackie Lorch VP, Global Knowledge Management Around the world, businesses are cautiously reopening their doors to consumers. Our report,… Read more
June 18, 2020 Protect Customer Loyalty During and Beyond COVID-19: Part Two- Make Choice, and Insights, Work for You Read more
June 16, 2020 Protect Customer Loyalty During and Beyond COVID-19: Part One – The Opportunity and Power of Choice Read more
June 11, 2019 Are Consumers More Receptive to Advertising Based on the OTT Device They Use? By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
May 23, 2019 The Open Garden: Embracing a New Paradigm for First-Party Data By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
May 8, 2019 8 Key Characteristics of a Quality Research Partner: 1. Sourcing Breadth and Depth By: Melanie Courtright, EVP Global Research Science & Data Strategy About this series: Digital technologies have dramatically lowered the cost…
May 1, 2019 Two Key Themes from IIeX North America 2019 By: Roddy Knowles, Director, Product and Innovation Research IIeX can feel like chaos – but not in a bad way.…
April 30, 2019 Creating stronger consumer to brand relationships with 1st party data solutions By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…
March 4, 2019 In Search of Great New Ideas: Why the Greenbook Innovation Competition Is So Necessary True: Quality insights from quality market research data drive intelligent, game-changing innovations. Also true: Innovations in market research bring us important new…
