May 26, 2020 5 Advertising Tips for Brands in The New Normal By: Steven Millman SVP Research and Operations – Dynata Advertising Solutions The COVID-19 pandemic has brands questioning what messages are… Read more
May 23, 2019 The Open Garden: Embracing a New Paradigm for First-Party Data By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
May 8, 2019 8 Key Characteristics of a Quality Research Partner: 1. Sourcing Breadth and Depth By: Melanie Courtright, EVP Global Research Science & Data Strategy About this series: Digital technologies have dramatically lowered the cost…
May 1, 2019 Two Key Themes from IIeX North America 2019 By: Roddy Knowles, Director, Product and Innovation Research IIeX can feel like chaos – but not in a bad way.…
April 30, 2019 Creating stronger consumer to brand relationships with 1st party data solutions By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…
March 4, 2019 In Search of Great New Ideas: Why the Greenbook Innovation Competition Is So Necessary True: Quality insights from quality market research data drive intelligent, game-changing innovations. Also true: Innovations in market research bring us important new…
October 15, 2018 For Consumer and B2B Insights, Trackers Still Pack a Punch Insights from tracker studies can, among other things, help marketers and researchers better understand businesses in a competitive environment, or…
