Better advertising results start with
identifying the right audience

Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used to improve how audiences are built.

Dynata’s approach to audience activation unlocks the fundamental components that drive successful marketing campaigns. By leveraging our in-depth customer profile data you can create high performing custom audiences – even for niche segments — to power targeted campaign, quickly and effectively.

Ebook covers the following topics:

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  How to use First-Party data to build high performing audiences at scale

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  Strategies to add value to programmatic buying using market research

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  How to break down data silos across your different teams and partner