Respondent engagement has long been a never-ending and changing quest for the market research industry. The evolution of respondent behavior, enabled by changing technology, continues to challenge us to change the way we interact with respondents to get the best research results.
Tag: Research Best Practices
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten years ago. With so much competition for our attention, it’s vital to understand if an ad will be remembered and, more importantly, if it will drive the desired reaction. Marketers have a variety of tools…
Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the effects of increasing length have remained consistent over time: Response rate does not depend on interview length. Longer surveys do not necessarily mean increased drop out; most drop out has occurred by the halfway stage,…
“After nearly two years of an unprecedented pandemic, with the end not yet clearly in sight, our industry continues on its trajectory of accelerated transformation. New business models and non-traditional terms of engagement with clients and partners will be critical in 2022 and beyond. Companies that continue to innovate and courageously seize emerging opportunities will…
The right sample size for a research project depends on the desired accuracy It is important to know how the results will be analyzed when setting a sample size Note: In this blog “sample size” refers to the number of completed interviews. How big does your sample size need to be to get results that…
The majority of research participants are engaged and honest in their responses. Although “bad” participants usually make no material difference to survey results because there are so few of them, we must still be concerned about them, especially since their impact is increased in low-incidence projects. Technology enables increasingly powerful quality controls Verification procedures in telephone and…
We’ve got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace…
“Do It Yourself” (DIY) research tools can provide fast results at relatively low cost compared to full service research projects. But are they the best choice for your research needs? DIY is a valuable tool for short, simple surveys, if the underlying sample is sound. Examples of good uses for DIY surveys are…
In this episode, Bob and Sima cover several hot topics related to challenges within the industry around data and sampling. Thats why they need to take the time to think through the simple steps of putting questionnaires in front of people, to get the quality data they require. With user experience research, Bob has discovered…
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…