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  • Dynata’s Audience Activation Solution unlocks growth for global home furnishing brand

    Dynata’s Audience Activation Solution unlocks growth for global home furnishing brand

    Dynata

    Acceleration, the leading data and tech consultancy arm of WPP, was challenged by its global home furnishing client, who wanted to translate the wealth of digital signals into improved Ad targeting. Acceleration leveraged Dynata’s first-party data to create high performing and scalable audiences for advertising targeting. The challenge Acceleration, a data and tech consultancy arm

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  • Complex, multimodal study creates deep social commerce experiences

    Complex, multimodal study creates deep social commerce experiences

    Caithlin Sullivan

    With social commerce sales growing globally, Havas Media Network partnered with Snapchat to explore how brands can break through the clutter..

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  • Informing IPC’s postal delivery strategy for e-commerce

    Informing IPC’s postal delivery strategy for e-commerce

    Caithlin Sullivan

    International Post Corporation (IPC), the leading service provider of the global postal industry, wanted to better understand the impact of the rising costs of living on online shopping, in order to inform the strategy of postal operators across 39 countries spanning Europe, The Americas and Asia.

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  • Re-shaping AIR FRANCE KLM brand study for richer, faster insights

    Re-shaping AIR FRANCE KLM brand study for richer, faster insights

    Caithlin Sullivan

    AIR FRANCE KLM, the leading global air transport player, wanted to improve its annual Brand study of air travelers, and partially replace it with a continuous brand tracker covering 22 key countries with more likely to be added in the coming years. As the airline industry faced unprecedented challenges brought by the COVID-19 pandemic, AIR

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  • Mindshare Ireland partners with Dynata for powerful data visualization and story telling across all media studies

    Mindshare Ireland partners with Dynata for powerful data visualization and story telling across all media studies

    Caithlin Sullivan

    The challenges Mindshare Ireland, an award-winning global media agency, were seeking to transform the way they visualize data from their robust audience research to make informed targeting decisions. Living by the manifesto, “The audience is our number one client,” Mindshare Ireland was seeking a best in class data analysis and visualization tool for their largest

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  • Powering a New Blueprint for Research & Insights for Hall & Partners

    Powering a New Blueprint for Research & Insights for Hall & Partners

    Caithlin Sullivan

    The challenges As the speed of business and rapid changes in consumer behaviors and attitudes continue to accelerate, market researchers are challenged to adopt a new research model that can keep pace in this consumerled era. Hall & Partners, one of the world’s leading strategic brand consultancies, was seeking a data and insights solution partner

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  • Revolutionising cross-media measurement

    Revolutionising cross-media measurement

    Caithlin Sullivan

    The situation PHD Global Business, a worldwide media agency, was seeking to measure a tech client’s cross-media campaign to drive consideration and market share for the brand in the premium computer market. The project ran across multiple European markets and focused on several key metrics such as brand awareness, purchase consideration, purchase preference, likely to

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  • Delivering Complex Global Research, Reliably

    Delivering Complex Global Research, Reliably

    Caithlin Sullivan

    The situation Several years ago, leading consultancy Prophet recognized that their clients were facing a challenging new business reality: intensifying competition from powerful global brands on one side and agile, entrepreneurial start-ups on the other, enabled by disruptive digital technologies and rapid shifts in consumer behavior. Prophet considered a host of brand qualities that contribute

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  • Measuring the "Unmeasurable:" Native Advertising

    Measuring the "Unmeasurable:" Native Advertising

    Caithlin Sullivan

    The situation Nativo is the leader in native advertising, creating and distributing sponsored content for its clients at scale. The company’s True Native format tailors content to match the look and feel of each of hundreds of publishers that specifically reach the advertiser’s target audience, so that consumers experience the branded content like any other

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  • Leveraging Survey-Based Insights from Samplify

    Leveraging Survey-Based Insights from Samplify

    Caithlin Sullivan

    The situation Digitate was founded in 2015 by Tata Consultancy Services to create next-generation technology solutions. Their flagship product, ignio™, leverages artificial intelligence (AI) to help IT teams intelligently automate and manage their IT infrastructure. It enables smarter, faster decision making, and helps enterprises predict and prevent issues. Like many young companies facing larger, well

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