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IPG Mediabrands created High Value Audiences and boosted Ad Performance with Dynata’s Audience Activation Solution

Jul 22, 2024

Josh Pugh

IPG Mediabrands, was supporting a leading global technology brand to reach their target audience with superior CTR relative to contextual audience benchmarks. By leveraging Dynata’s Audience Activation Solution, they were able to combine research results with proprietary data and transform it into an audience ready for bidding, with massive reach. A/B testing demonstrated superior performance

MakerSights Partners with Dynata to Uncover Untapped Market Opportunity

Jun 4, 2024

Caithlin Sullivan

MakerSights, a leading modern research partner for apparel, footwear and accessory brands, helps brands understand consumers needs and product preferences and synthesizes those insights into relevant actionable takeaways designed to inform product decisions. MakerSights used Dynata consumer audience data to help their global sportswear customer develop an industry-first innovation for a niche, underrepresented audience. The

Dynata’s Audience Activation Solution unlocks growth for global home furnishing brand

May 2, 2024

Dynata

Acceleration, the leading data and tech consultancy arm of WPP, was challenged by its global home furnishing client, who wanted to translate the wealth of digital signals into improved Ad targeting. Acceleration leveraged Dynata’s first-party data to create high performing and scalable audiences for advertising targeting. The challenge Acceleration, a data and tech consultancy arm

Complex, multimodal study creates deep social commerce experiences

Feb 12, 2024

Caithlin Sullivan

With social commerce sales growing globally, Havas Media Network partnered with Snapchat to explore how brands can break through the clutter..

Informing IPC’s postal delivery strategy for e-commerce

Dec 15, 2023

Caithlin Sullivan

International Post Corporation (IPC), the leading service provider of the global postal industry, wanted to better understand the impact of the rising costs of living on online shopping, in order to inform the strategy of postal operators across 39 countries spanning Europe, The Americas and Asia.

Re-shaping AIR FRANCE KLM brand study for richer, faster insights

Dec 13, 2022

Caithlin Sullivan

AIR FRANCE KLM, the leading global air transport player, wanted to improve its annual Brand study of air travelers, and partially replace it with a continuous brand tracker covering 22 key countries with more likely to be added in the coming years. As the airline industry faced unprecedented challenges brought by the COVID-19 pandemic, AIR

Mindshare Ireland partners with Dynata for powerful data visualization and story telling across all media studies

Aug 8, 2022

Caithlin Sullivan

The challenges Mindshare Ireland, an award-winning global media agency, were seeking to transform the way they visualize data from their robust audience research to make informed targeting decisions. Living by the manifesto, “The audience is our number one client,” Mindshare Ireland was seeking a best in class data analysis and visualization tool for their largest

Powering a New Blueprint for Research & Insights for Hall & Partners

Sep 17, 2020

Caithlin Sullivan

The challenges As the speed of business and rapid changes in consumer behaviors and attitudes continue to accelerate, market researchers are challenged to adopt a new research model that can keep pace in this consumerled era. Hall & Partners, one of the world’s leading strategic brand consultancies, was seeking a data and insights solution partner

Revolutionising cross-media measurement

Jul 10, 2019

Caithlin Sullivan

The situation PHD Global Business, a worldwide media agency, was seeking to measure a tech client’s cross-media campaign to drive consideration and market share for the brand in the premium computer market. The project ran across multiple European markets and focused on several key metrics such as brand awareness, purchase consideration, purchase preference, likely to

Delivering Complex Global Research, Reliably

Mar 5, 2019

Caithlin Sullivan

The situation Several years ago, leading consultancy Prophet recognized that their clients were facing a challenging new business reality: intensifying competition from powerful global brands on one side and agile, entrepreneurial start-ups on the other, enabled by disruptive digital technologies and rapid shifts in consumer behavior. Prophet considered a host of brand qualities that contribute

IPG Mediabrands created High Value Audiences and boosted Ad Performance with Dynata’s Audience Activation Solution

MakerSights Partners with Dynata to Uncover Untapped Market Opportunity

Dynata’s Audience Activation Solution unlocks growth for global home furnishing brand

Complex, multimodal study creates deep social commerce experiences

Informing IPC’s postal delivery strategy for e-commerce

Re-shaping AIR FRANCE KLM brand study for richer, faster insights

Mindshare Ireland partners with Dynata for powerful data visualization and story telling across all media studies

Powering a New Blueprint for Research & Insights for Hall & Partners

Revolutionising cross-media measurement

Delivering Complex Global Research, Reliably

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