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  • Measuring the "Unmeasurable:" Native Advertising

    Measuring the "Unmeasurable:" Native Advertising

    Caithlin Sullivan

    The situation Nativo is the leader in native advertising, creating and distributing sponsored content for its clients at scale. The company’s True Native format tailors content to match the look and feel of each of hundreds of publishers that specifically reach the advertiser’s target audience, so that consumers experience the branded content like any other

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  • Leveraging Survey-Based Insights from Samplify

    Leveraging Survey-Based Insights from Samplify

    Caithlin Sullivan

    The situation Digitate was founded in 2015 by Tata Consultancy Services to create next-generation technology solutions. Their flagship product, ignio™, leverages artificial intelligence (AI) to help IT teams intelligently automate and manage their IT infrastructure. It enables smarter, faster decision making, and helps enterprises predict and prevent issues. Like many young companies facing larger, well

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